Trying to create a content marketing strategy without using video nowadays is like trying to cross a river without a floating device. You might be able to do it, but the chances are you will arrive exhausted, frustrated, and wet. Here is a guide that will help you choose the right video to cross that river, depending on which stage of the buyer’s journey you are trying to impact.
We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior.
Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.
Whether you’ve seen something called “whiteboard animation,” “scribe video,” “hand-drawn video” or even “doodle video,” chances are you’re familiar with whiteboard video in one of its various manifestations.
Marketing and promotional videos come in many shapes and sizes. And with the proliferation of technology, users can be more creative than ever. But the simple, engaging, and interactive whiteboard video is still one of the very best ways to share information about your business, service or product, and brand. Many enterprises are choosing whiteboard
Are you looking to spruce up your website content with engaging video? Or are you trying to find ways to make employee training more interesting? For these reasons and more, whiteboard animation services can be just the solution you’re looking for. A whiteboard animation video is an explainer video, typically used to sell a product
2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high volume of video means that now more than ever, to
Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development. There’s a simple reason video’s so ubiquitous: people love it! Video’s a
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our creative insight and video expertise, but end up returning to us again and again