Whiteboard animation videos are great tools for many things. It is versatile and powerful, which makes it an effective instrument for explaining all sorts of topics.
However, your animation video is only as good as your script allows it to be. The script is the skeleton and life of any video out there. It serves as the framework and establishes the flow of your story. It also serves as the soul of your video.
Importance of a Good Script in Whiteboard Animations
Anyone can put together a compilation of beautiful illustration videos, but not every video can convey a message effectively like a well-scripted whiteboard animation video.
As mentioned previously, EVERYTHING from the scenes to illustrations to voice follows the tone and flow of the script. Improv may work on stage, but it might not be as effective on whiteboard animation videos.
How to Create a Great Script for Your Whiteboard Animation Video?
Here is a quick and easy guideline on how you can create an effective script for your whiteboard animation video.
Speak TO your audience.
There is a big difference between speaking AT and speaking TO your audience.
Every brand owner is proud of their product and services. As a business owner, you may be thinking that since your product or service is effective and it can help a lot of people– you should tell them everything about it, right? Well, not really. This case is an example of talking AT your audience.
Imagine if someone starts talking to you about a great product, but instead of sharing an experience that you can relate to, they start talking about specs and features. Would you just stand there and endure all the technical terms that they throw your way? Even if they are your friend, you will probably find an excuse so that you can escape the product jargon that they are spewing in your direction.
If you are writing a script about your brand, product, or service– you need to do your best to keep in mind that your audience and viewers are your number ONE priority. They should be the main character of your story– not you and not your product/service.
You can show them how your brand can make their life better, but ultimately– you need to communicate this message while trying your best to connect with them through relatable content.
For instance, if your product is a ring light for phones– writing a script that says “this ring light is the best, this ring light can make your pictures look amazing, this ring light this and that…” will sound too much of a hard sell. And that is not relatable at all– this is talking AT your audience.
Talking to your clients requires more connection. For example, you want to first write about a character who wants to take good pictures, you can add more depth by making the character an office worker who aspires to be a photographer someday but can only do it as a hobby for now. You can show their struggle since they don’t have professional equipment yet. Then show that they are unhappy and feel discouraged because of the images that they have captured with their phone. THEN, your character can find out about your brand’s ring light and starts taking pictures that they are happy with– and you can be a little extra and end it with the character achieving their dreams to be a photographer– all because your product gave them hope.
As you noticed, this type of script focuses on the character’s struggles and victories. Even the introduction of the product still presents the character as the main focus. This style of scriptwriting makes it easier for the audience to resonate with the character because they can see themselves in the story.
Wouldn’t you be more interested in a success story told by a heartwarming whiteboard animation video versus a presentation of features?
Keep the FIVE key elements in the script.
There are five key elements that any script should have:
The Hook – this element will draw your audience in.
The Problem – identify the problem.
The Solution – show how your product or service can solve the problem.
The Testimonial/Proof/Demo – you can provide testimonials or examples of how it works.
The Call to Action – this is where you tell your audience what you want them to do. Some examples are “Call Us”, “Click On The Link Below”, “Subscribe”, etc.
Create memorable scenes.
This step is pretty straightforward. You can use some humor, a strong statement, an emotional hook, or whatever you deem as an effective representation of your brand.
If you memorably present your message, they will remember your video and they will remember your brand.
Write your script with illustrations in mind.
The beauty of a whiteboard animation video is that the video takes part in explaining the idea. The visuals will support the script. Although the script is the foundation of the video, people will remember the illustrations because it is what they see.
You need to write the script, the scenes, and the voice-over with illustrations in mind.
At the end of the day, these are just guidelines and tips that can help you create a good script for a whiteboard animation video. However, the creativity will have to come from you and your team.
If you want a sure way to produce a top-notch script for a whiteboard animation video, you can always try and find a leading whiteboard video service provider like Truscribe.
Even if your topic is highly complicated or technical, the Truscribe team of skilled artists will transform your message into an attention-getting, highly retainable video that any member of your audience can follow and enjoy.