TruScribe
  • Services
    • Whiteboard Video
    • Custom Infographics
    • Graphic Recording
  • Solutions
    • Whiteboard Video
    • Graphic Recording
    • Boost Engagement
    • Drive Clicks
  • Portfolio
  • About
    • Our Company
    • Scribe for Action
  • Blog
  • Contact
Get a Quote
0
Eric Oakland
July 21, 2014 / Published in Scribology

Thanks, Weird Al. Getting Past “Mission Statement” Jargon towards Authenticity

It was a fantastic experience for our whole team to create a whiteboard video with Weird Al Yankovic. While it may seem like he’s just poking fun at corporate lingo, he’s actually doing us a favor. He’s pointing out a pitfall any of us could fall into.

Jargon is an important part of any culture. Jargon lets you know who’s a part of your circle and who’s not. When people within a group use slang, nicknames, and acronyms, it makes them more familiar to each other. Jargon is a very good thing…for those inside the circle.

In our whiteboard videos, familiar words allow us to say a lot of things in succinct ways. Instead of going on and on for sentences about the how we need to find ways to make the work I do and the work you do work together and resonate as a whole…we can say “Synergy”. There’s even more economy when we can draw an image that says a thousand words.

Jargon is only an issue when the viewer can’t see any authenticity behind it. It doesn’t matter what you say or what words you use if the authenticity isn’t apparent. It’s important to us that our videos we create express as much authenticity as possible.

Here are a few things to consider in being authentic in your messaging.

1. Be Concise. Your best first step is to tell your story simply. Use exactly the number of words you need to get your idea across. Respect the viewers’ time, but don’t skimp on story, or the information they want.

2. Cut out the flash. Being clever and getting a laugh is fun. Entertainment and excitement can work too. But when we put too much makeup on your message too often, your audience may think you’re trying to cover up blemishes.

3. Speak their language, not your own. Jargon seems inauthentic to someone outside your circle. Don’t start out speaking in a different language–start by learning theirs. Their language is also jargon, by the way.

4. Align with their pride or their pain. A bird can mimic language, but mimicry is not authenticity. Don’t just use their language, show that you understand their point of view. Solve the frustration and viewers will trust your intention.

5. Prove it. Be transparent about how you’ve done what you say you can do. This key to this point is literally “be authentic”. Give them a low barrier for trusting your words.

It’s hard to show authenticity where there is none; it’s easy to destroy authenticity even when it is real.

We hope you enjoyed Weird Al’s Whiteboard Video “Mission Statement”. Read about how it was made here.

TruScribe visualizes words, ideas, and stories to change how people see, think, and act. If you have a project in mind or want to learn more, get in touch.

Tagged under: Blog

Like and Share this Post

  • Tweet

Featured Posts

  • Manage a Voice Over Recording Session Like a Pro

    Managing voice over recordings for over 30 year...
  • 10 Tips for Writing a Kicka** Voiceover Script

    When you’re writing a voiceover script, you’re ...
  • Things to Know Before Using Professional Whiteboard Video Production

    Professional Whiteboard Video Production Unlocked

    Why Professional Whiteboard Video production? I...
  • Art of Presentation: A Guide to Captivate Your Audience with Visuals

    Presenting a complex topic often results in an ...
  • Why Hand-drawn Whiteboard Messages Are So Effective

    HINT: Peripheral Vision, Dopamine, & consta...

Read More

  • Content Marketing
  • Content Trends
  • Creativity in Business
  • External Communications
  • Graphic Recording
  • Guest Posts
  • Human Resources
  • Infographics
  • Internal Communications
  • News
  • Products and Services
  • Sales
  • Scribe For Action
  • Scribology
  • Scriptwriting
  • Training & Development
  • Video Software
  • Visual Storytelling
  • Whiteboard Video
TruScribe logo

SITE MAP

  • Homepage
    • About
    • Contact
  • Solutions
    • EX Solutions
    • CX Solutions
  • Portfolio
  • Video Services
  • Blog
  • Current Clients
  • Careers
  • 5 Strings Holding Back Your Message
  • Privacy Policy

OUR LOCATION

5944 Seminole Centre Ct., Ste 140
Fitchburg, WI 53711

CONTACT US

+1 (888) 684-4944 
getscribing@truscribe.com

Careers

© 2023 All rights reserved.

TOP