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TruScribe’s Spoken Messaging Advice

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Andrew Herkert
July 05, 2022 / Published in External Communications, Scriptwriting
Up to 75% of the population has some degree of fear of public speaking. You’re not alone, and we’ve got some tips to help you succeed with your next speech or presentation. With a focus on the right things and the right prep, you’ve got nothing to fear!
audienceCore conceptsSentence StructureSpeechSpeech PracticeWord substitution

Creating Your TikTok Marketing Strategy

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Andrew Herkert
March 29, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
You’ve heard of TikTok. You’ve probably spent some time on the app, or at least seen some of its more remarkable content. But are you prepared to leverage the platform for your marketing initiatives? Stay current and relevant to your audience with a TikTok marketing strategy!
AdvertisingaudienceGeneration ZInfluencerInfluencer MarketingTrends

The Three Goals of Business Scriptwriting

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Andrew Herkert
March 17, 2022 / Published in External Communications, Scriptwriting, Whiteboard Video
Business scriptwriting can feel overwhelming, but by pursuing these three goals (and a bonus tip), you can make your messaging easier than ever!
audienceCTAEmotionMessageReworkRewrite

What is the Ideal Length of Video?

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Andrew Herkert
April 11, 2019 / Published in Content Marketing, Whiteboard Video
Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development. There’s a simple reason video’s so ubiquitous: people love it! Video’s a
attentionaudienceBlogperfect lengthvideo length

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