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Selfish, Emotional, and Necessary: The Lizard Brain

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Andrew Herkert
July 14, 2022 / Published in Scribology
The Lizard Brain
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of previous forms. Tailbones and similar structures qualify as vestigial, as
Blog

The Myth of Short Attention Spans

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Andrew Herkert
July 16, 2020 / Published in Content Marketing, Scribology
Myth of the Short Attention Span
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.
attention spanBlogdeliver meaningful contentmessage retentiononline video marketing

Video Marketing Pros and Cons

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Andrew Herkert
July 12, 2019 / Published in Whiteboard Video
Pros and Cons of Video Marketing
With the video marketing industry racing full speed ahead, we thought it might be useful to step back, slow down, and evaluate some of the pros and cons of video marketing.
Blogpros and consvideo marketing

Benefits of Using Whiteboard Videos to Promote Your Brand

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Eric Oakland
July 08, 2019 / Published in Whiteboard Video
Benefits of Using Whiteboard Videos
Marketing and promotional videos come in many shapes and sizes. And with the proliferation of technology, users can be more creative than ever. But the simple, engaging, and interactive whiteboard video is still one of the very best ways to share information about your business, service or product, and brand. Many enterprises are choosing whiteboard
Blog

9 Reasons to Use Whiteboard Animation Videos for Business

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Eric Oakland
July 01, 2019 / Published in Whiteboard Video
9 Reasons to Use Whiteboard Animation Videos for Business
Are you looking to spruce up your website content with engaging video? Or are you trying to find ways to make employee training more interesting? For these reasons and more, whiteboard animation services can be just the solution you’re looking for. A whiteboard animation video is an explainer video, typically used to sell a product
Blog

5 Strategies to Promote Retention of Information

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Andrew Herkert
June 28, 2019 / Published in Scribology
You Must Remember This Better retention of information and ideas isn’t just a must for an educated workforce, it ensures higher productivity and fortifies a company’s bottom line. In order to inspire action or change, your message needs to be remembered and retold. According to a recent study by Instructure, an organization with 1,000 employees
Blogretention of information

Do We Really have the Attention Spans of Goldfish?

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Andrew Herkert
June 20, 2019 / Published in Scribology
Rude Goldfish
Attention is the new currency. But have attention spans really gotten to to goldfish level? Is that a problem? We dive into the science behind attention.
attentionBlogscience

Innovate to Elevate: How to use creativity to take your business to the next level

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Andrew Herkert
June 14, 2019 / Published in Creativity in Business
Creativity in Business
Not only does creativity fuel innovation, it can actually foster success by more traditional methods.
aiBlogcreativityinnovationstrategyteams

Content Tips and Tricks for Internal Training

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Andrew Herkert
June 06, 2019 / Published in Training & Development
Tips and Tricks for Internal Training
Top 3 strategic ways to improve your businesses' training content strategy.
b2bBlogcontent strategyinternal training

Marketing and SEO Tips for 2019

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Eric Oakland
June 05, 2019 / Published in Content Marketing
Watch our video recap of the Experience Inbound marketing conference, including takeaways for your business.
Blog
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