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How to Create a Script from 7 Major Storytelling Plots

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Bessie Cherry
March 28, 2019 / Published in Scriptwriting
Blogchristopher bookercomedyovercoming the monsterplotquestrags to richesrebirthstorytellingtragedyvoyage and return

New Logo, Who’s This?

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Eric Oakland
March 21, 2019 / Published in News
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate:     The
Blogbrandinglogostartuptruscribe

Are You Using Marketing Video And Animation The Right Way?

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Eric Oakland
March 18, 2019 / Published in Content Marketing
whiteboard animation production
It’s important to stay up-to-date with new and innovative techniques on how businesses and creators are reaching their audiences. More and more often, internet users are looking for more engaging types of content to hold their attention. This is just one reason why video has become such a successful medium online and why you should
Blog

Your Video Production Kickoff

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Bessie Cherry
March 13, 2019 / Published in Whiteboard Video
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our creative insight and video expertise, but end up returning to us again and again
Blogkickoffpreparationprocessscriptvideo production

Content is King, Promotion is Queen

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Bessie Cherry
March 06, 2019 / Published in Content Marketing
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
Blogcontentpromotionsocial mediavideo marketing

A 3 Step Plan for Video Content Marketing Strategy

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Bessie Cherry
February 28, 2019 / Published in Content Marketing, Whiteboard Video
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted platforms like Facebook and LinkedIn become even more integrated with
Blog

3 Common Fears of Scriptwriting

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Bessie Cherry
February 20, 2019 / Published in Scriptwriting
Blog

This Valentine’s Day, We’re Celebrating our Clients

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Bessie Cherry
February 14, 2019 / Published in Whiteboard Video
These days, we’re bombarded by countless distractions during every waking hour. It’s easy to get distracted by breaking news alerts. And it’s tempting to spend hours grazing social media sites. But once a year on Valentine’s Day, we have the opportunity to step back and think about who and what we truly love.  Love is
Blog

4 Lessons Learned from this Year’s Super Bowl Ads

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Bessie Cherry
February 07, 2019 / Published in Whiteboard Video
Love ‘em or hate ‘em (much like your favorite football team or the rival team you despise) Super Bowl Ads are a perennial barometer of our nation’s collective zeitgeist. Since a single 30-second ad placement can cost five million dollars, you can bet there’s a lot of valuable marketing brainpower behind each one. Sure, there
Bloghand drawn videoreaching your audience

Outgrowing into Something New

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Eric Oakland
January 29, 2019 / Published in News
We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
Blog
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