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Symbols, Meaning and Branding

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Andrew Herkert
June 21, 2022 / Published in Scribology, Visual Storytelling
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
brandingMeaningMessageSymbolsVisual Storytelling

Taking the Pill Best Colored: Accent Color and Pharma

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Andrew Herkert
May 24, 2022 / Published in External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
The medication we take isn’t colored randomly—in fact, it takes meticulous studies of color, the mind, culture, and more to determine the best hue for a med. The same is true when selecting an Accent Color in a whiteboard video… at least we hope! Read on to learn more!
brandingColorConsistencycultureDemographicsfeeling

New Logo, Who’s This?

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Eric Oakland
March 21, 2019 / Published in News
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate:     The
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