The Business Benefits of Whiteboard Animation Video
Sure, there’s no arguing with the fact that whiteboard animations look great and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, there are a number of circumstances in which the use of whiteboard animation style videos provides increased business benefits to organizations of any size.
Whiteboard animation video on your homepage
When new visitors arrive on your page, what do they see first? Do they encounter an intimidating-looking block of text describing your company’s product and service offerings, or do they see a welcoming, engaging whiteboard animation message sharing the same information in a fun way?
If you’re concerned that your text-intensive website may be resulting in on-site visitor confusion or frustration, replacing text blocks with 60-90 second, “you focused” whiteboard videos telling your company story or explaining your business philosophy may provide a better jumping off point for your website.
Whiteboard animations video instead of whitepapers
Though you may have used whitepapers in the past to convey detailed or highly-technical information, sharing this same content in a whiteboard scribing format can be much more engaging! To accomplish this, you’ll want to focus your video on “them information” – that is, on the content that your target audience will find most useful. Try incorporating industry trends, new data or other “insider” information to turn your new “whiteboarding whitepaper” into a valuable content marketing tool.
Whiteboard animation video in your training library
Many websites offer tutorial videos and other training resources on their websites – but too often, these materials are dull and uninspiring. And while it may not make sense to scribe your software interface instead of screen capture videos, whiteboard videos can be used in most situations to visualize your training materials and connect on a deeper level with product users.
Whiteboard animation video as infographic
Today, the hottest type of content in the digital marketing world is the infographic – a graphically-oriented image that visualizes data in new and exciting ways. But while these graphics can be useful tools for attracting new website visitors, they’re still static. This means that viewers must determine on their own how to engage with and interpret your data.
To remedy this situation, try creating an infoMOTION™ graphic using TruScribes unique process, which will help viewers to better understand your content, while also encouraging the type of viral sharing for which infographics have become so popular.
Whiteboard animation video as a sales tool
In addition, one of the most effective uses of whiteboard animation videos is as a vehicle for sales message delivery. In fact, giving sales pitches via video offers a number of different advantages compared to standard, “stand and deliver” style PowerPoint presentations.
On the one hand, whiteboard animation videos can go where salespeople sometimes can’t. Because these videos can be distributed digitally, they can be deployed on the web or via email in situations where an in-person meeting isn’t possible or practical. In this way, they can help increase sales where traditional presentation methods would have failed.
Whiteboard animation video in the sales enablement process
Whiteboard animation videos can also be useful tools when it comes to sales enablement – particularly when used by large organizations with multiple sales channels.
Instead of emailing out PowerPoint presentations and hoping that division leads convey the enclosed information appropriately, training employees on updated company procedures or messaging via whiteboard animation videos is a much better way to ensure that new information is passed on in an engaging and consistent way.
Whiteboard animation video to communicate a message
The organic, intriguing style of whiteboard animation videos can be used for much more than just business sales and messaging. In addition, whiteboarding can be an especially effective tool in spurring innovation and advocacy.
Whether you want to educate viewers on an issue that’s near and dear to your heart or to motivate and inspire users to bring about a change in their environments, whiteboard scribing can be particularly useful when it comes to illustrating information that exists only in your imagination.
To see an example of how one such message was brought to life through the use of whiteboard scribing videos, take a look at the animation we created for the British Airline Pilots Association in support of their ongoing pursuit of airline safety. Or, to learn more about how your own message can be set free in such a compelling way, contact us today at GetStarted@TruScribe.com.
- Published in Behavioral Psychology, Scribology, Whiteboard Animation Video
Using a Whiteboard Video to Improve Website Conversions
These days, websites don’t get to just sit around and look pretty! Businesses put up websites because they expect these digital platforms to provide them with some sort of tangible results. Maybe you’re using your website to sell products or maybe you’re employing your digital content to generate interest and potential sales leads – but either way, you’re expecting some sort of business benefit to occur as the result of viewer engagement with your website.
Buzzword Burnout
Unfortunately, encouraging these conversions can be a challenging process. Today’s digital consumers are burned out on advertisements and marketing buzzwords – and even if your sales language presents your company’s value proposition in a seemingly reasonable way, website visitors may dismiss your benefit statements without ever giving them a fair shake.
But while this behavior may seem reasonable when we’re the ones slogging through digital promotion after digital promotion, it’s quite a bit more irritating when it’s your company’s success or failure on the line!
In these situations, you need something that cuts through the digital clutter in order to regain visitor attention and increase your likelihood of scoring the website conversions you’re so hoping for. You need whiteboard animation videos!
Utilize Whiteboard Animation Videos
Although video scribing can be used in practically any circumstance in order to increase on-site conversions, let’s look at just a few possibilities in order to reveal the full potential of this engaging advertising medium.
Whiteboard scribing videos can be used:
- Selling products. If your company retails high-value or highly-technical products on its website, whiteboard scribing videos can help to bridge the gap between text-based product descriptions and actual user experiences. Using our Scribology process to illustrate exactly what kind of a difference your products can make in your consumers’ lives can go a long way towards eliminating the fear that comes along with making big-ticket purchases online.
- Generating leads. As another example, if your company runs an email marketing newsletter, getting customers to voluntarily give away their email addresses can be a challenge. No matter how many flashing arrow graphics you use or how many bullet point lists of benefits you provide, it can be difficult for consumers to see enough value in your offering to make the tradeoff between signing up and enjoying the benefits you’ll provide. Again, whiteboard scribing videos can be used to make this process of persuasion more personable, increasing this particular type of website conversion.
- Prompting action. Alternatively, if your organization seeks to inform website visitors about a cause and encourage their action on issues that are particularly meaningful to you, there’s simply no better way to do it than with whiteboard videos. Whiteboard videos make excellent use of the visual storytelling process process, which allows you to draw viewers into your organization’s story and share why exactly their action is so important to you. It’s also a great way to break complex issues down into easily understood concepts, making whiteboard scribing videos an ideal solution for motivating action on issues at any end of the complexity spectrum.
Time and time again, the videos we’ve produced for our customers have proven effective when it comes to breaking through the noise online in order to compel website visitors to action.
Contact us to learn more about how TruScribe’s Scribology method can be used to set your company’s message free in order to increase website conversions.
- Published in Video Marketing, Whiteboard Animation Video