Is a whitepaper more effective for content marketing than a case study? What’s the best way to target our next blog post? Does your company focus on mobile strategy or web strategy? What kinds of mobile integrations will enhance our product’s adoption rate? Every marketing professional knows that content is king, promotion is queen, and
Volkswagen’s Got Game The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to train staff – gamification.