Take It Personally: Content Marketing Trends for 2022

November 30, 2021 / Published in Content Marketing, Content Trends
How do your users interact with the product? Are they posting online about it? Are they using it in combination with your other products? Keeping track will help you with product design going forward, and help you encourage social media and online celebration of your brand.

How to Add High-Quality Content to your Marketing Budget

November 14, 2019 / Published in Content Marketing
Content Marketing Budget
A content marketing budget can be complex; with so many competing line items, how can you be sure that you’re allocating your dollars wisely?

Content Marketing for Professionals: Enterprise Marketer

November 02, 2016 / Published in Content Marketing
Is a whitepaper more effective for content marketing than a case study? What’s the best way to target our next blog post? Does your company focus on mobile strategy or web strategy? What kinds of mobile integrations will enhance our product’s adoption rate? Every marketing professional knows that content is king, promotion is queen, and

Whiteboard Animation Volkswagen Case Study

August 04, 2016 / Published in Whiteboard Video
Volkswagen’s Got Game The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to train staff – gamification.