Whiteboard Animation Case Study
Volkswagen’s Got Game
The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales Curriculum Designer, Darrin Martin, came up with a uniquely fun and effective way to train staff – gamification.
To launch the company’s new gamified training platform, Darrin needed an innovative way to inform users about the system and show them how it would impact their training experience. He wanted a way to deliver the information that reflected the excitement of the new training. One that would increase employee engagement and retention.
Innovative Ideas Require Innovative Messaging
“We considered traditional routes such as emails or flyers, but felt like a launch of this magnitude warranted a more innovative approach,” said Darrin. “Whiteboard video really fits well with the character of what we’re trying to accomplish. It’s engaging, fun, and dynamic while maintaining the level of professionalism required for our audience.
Why TruScribe? The Method Behind the Madness.
Once Darrin decided to go with whiteboard video, there were a number of companies to choose from, so why did he choose TruScribe whiteboard video production services?
“Having met with several TruScribe employees and attended sessions led by the company at DevLearnSM, I was able to see the method behind the madness at TruScribe,” said Darrin. “It was their approach to training that attracted me to the brand.”
The TruScribe approach is the science of moving messages known as Scribology™, a methodology founded on principles of neuroscience and behavioral research that are shown to increase audience engagement and retention. Madness? Sure. Does it work? Absolutely.
“Our expectations were met and surpassed — the attention to detail, including the Volkswagen Academy logo on the illustration marker, were top notch,” said Darrin. “Everyone who has seen the video throughout all stages of development has been thoroughly impressed.”
As a TruScribe client, Darrin was invited to be involved in every step of the process. He provided input for the script writing, selected the voice over recording, and communicated his needs and ideas as the production evolved.
“The TruScribe team was very communicative and willing to work with my changing timeline as well,” he said. “It was a fantastic experience.”
Darrin said his experience with TruScribe and the end result provided his organization with a new perspective on how to create and deliver training content, as well as how to market their content.
“We’ve received thousands of comments on the Volkswagen Cup Introduction whiteboard animation video now that it’s available on the VW Cup site and they’ve all been positive,” he said. “People are responding very well to this new delivery technique.”
We are a month away from DevLearn 2015, the world’s largest learning technology expo held every year in Las Vegas. If you’re going, great! I hope you will stop by our booth and say hello (#220) If you’re on the fence, let me give you a few reasons why I think you should go.
First, it’s important to weigh the value to you from a standpoint of problem-solving:
- What’s Coming Next – New learning technologies are rapidly being developed. Because DevLearn focuses on technology, the latest trends and innovations will be showcased there. Even if your organization isn’t able to implement the latest and greatest, it’s important for you to know where the industry is heading to give clear vision when your organization is ready for change. Start at DevLearn if you want to be a thought leader in learning technologies within your organization.
- eLearning Standard – Every learning organization is trying to provide online access to course material and content in some fashion. This isn’t just about technology, it’s about the learning experience and objectives. The technologies allow us to think differently about how people are learning synchronously, asynchronously and over distance. The standard is always changing as to what can be accomplished.
- Tools Upgrade – If you are using any kind of learning technology like your learning management system or content creation tools, then representatives from that organization are likely to attend DevLearn. Visit them at their booth or schedule a conversation ahead of time so you can learn about what’s coming next. There are also opportunities to compare them to other companies out there. If your provider is not attending DevLearn, you may want to ask how they keep up with industry trends and standards when their competitors are there, unveiling new capabilities.
There are also reasons to go that may be harder to justify. These reasons are intrinsic, they don’t solve clear practical issues, but are important nonetheless:
- Continuing Education – Most conferences provide a huge array of sessions and talks on topics that are interesting. The speakers are often your peers, trusted SMEs and thought leaders in the learning space. You may even want to think about speaking on a topic that you could teach others about. This can build your network and provide awareness of your company.
- Industry Camaraderie – If you enjoy gathering with like minded individuals to celebrate and commiserate about the industry, DevLearn is a great opportunity. This advice is going to appeal to the more outgoing of you reading this, but in addition to expanding one’s peer network, those peers can become a resource in one’s career. Build a braintrust of learning professionals that you can lean on after the expo closes.
- 10,000 Foot View – It is always good to step outside our own boxes and see what’s happening around the corner or to see what’s happening at a macro-level. When we do that we see more opportunities for ourselves and for the organizations we serve. It is always worth obtaining greater perspective.
Lastly, I wanted to share why we are going to DevLearn 2015 in Las Vegas. TruScribe is the leading provider of whiteboard videos for training and development. For our videos to be successful in your organization we need to take other technologies into consideration. So one reason we go is to understand how our content should adapt in order to interact with the latest technologies.
We’re also there to meet learning professionals like you to explore using whiteboard video in your media mix. Our Scribology method of creating videos is formulated for learning with a focus on learner engagement and information retention.
So please come see us at booth #220 at the show, or get in touch with us ahead of time.
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