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Visual Storytelling for Internal Communications

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Andrew Herkert
April 12, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
When you communicate with your employees, you need them to not only tune in, but take action. You don’t want to be just one more email in their queue, or schedule another eyes-glazed-over meeting. Visual storytelling is the relatable, high-impact add your communications need.
EmailEmotionMeetingNewsletterPeronalPhotosRelatabilityRelatablevideo

The Three Goals of Business Scriptwriting

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Andrew Herkert
March 17, 2022 / Published in External Communications, Scriptwriting, Whiteboard Video
Business scriptwriting can feel overwhelming, but by pursuing these three goals (and a bonus tip), you can make your messaging easier than ever!
audienceCTAEmotionMessageReworkRewrite

Neuroscience, Learning and Communications

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Andrew Herkert
March 01, 2022 / Published in Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
Our content creation is guided by the principles of Scribology--but where do those principles come from? Read on to learn more about the scientific background of our content creation principles!
brain scienceEmotionNeurosciencePrinciplesretentionvideoWhiteboard

The Message Matters More

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Andrew Herkert
February 15, 2022 / Published in External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
It's all about story... or is it? Story can certainly play a vital role in engaging your audience, but it's your characters--and their emotional weight--that really matter.
EmotionLuke SkywalkerMessageplotPlot as vehiclestar warsThe Smoking ManThe X-Files

First Impressions: Storytelling in Design

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Andrew Herkert
January 04, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
Whether you're committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.
Co-CreationdesignEmotionGamificationIXstorytellingUX

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