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Symbols, Meaning and Branding

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Andrew Herkert
June 21, 2022 / Published in Scribology, Visual Storytelling
Symbols and branding carry more meaning than meets the eye. Check out our study of some classic symbols in history and modernity!
brandingMeaningMessageSymbolsVisual Storytelling

Pitfalls of Whiteboard Video

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Andrew Herkert
June 14, 2022 / Published in External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’d never tell you what to do—but we will make recommendations to make sure your video is as strong as it can possibly be. We’ve been doing this a long time, and we’ve learned that certain choices can really lower your final video’s power. Make your best video by reading on!
Excessive ImageryImage DensityImageryMessagePrinciplesUnsupported Imagery

The Three Goals of Business Scriptwriting

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Andrew Herkert
March 17, 2022 / Published in External Communications, Scriptwriting, Whiteboard Video
Business scriptwriting can feel overwhelming, but by pursuing these three goals (and a bonus tip), you can make your messaging easier than ever!
audienceCTAEmotionMessageReworkRewrite

Scribology: 12 Principles You Didn’t Know You Knew

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Andrew Herkert
March 03, 2022 / Published in Scribology, Whiteboard Video
We credit a great deal of our success to our adherence to the Principles of Scribology. Wondering what those are? It turns out that you already know!
accent colorFramingGeometryHuman FormsImage DensityMessageMotionStorysurpriseSyncVisualsVoice

The Message Matters More

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Andrew Herkert
February 15, 2022 / Published in External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
It's all about story... or is it? Story can certainly play a vital role in engaging your audience, but it's your characters--and their emotional weight--that really matter.
EmotionLuke SkywalkerMessageplotPlot as vehiclestar warsThe Smoking ManThe X-Files

12 Design Principles in Tenet

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Andrew Herkert
February 10, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
Dogged by the pandemic but seemingly destined for cult-film status, Christopher Nolan's Tenet is a great study for Scribology in action. Check out where we see hits and misses as we look at Tenet through our lens of content creation!
FramingHuman FormsImage DensityInvertedMessageMotionsurpriseSyncTenet

Behind the Recommendations

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Andrew Herkert
January 18, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
We know that our clients are clever enough to understand our design principles and content creation methods, and this is why we don’t tell them what to do. We do, however, make recommendations--read on to learn why!
Best PracticesContent CreationMessagesimplicity

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