Cleveland, You Rock!
The TruScribe crew is in Cleveland, Ohio for Content Marketing World and we’re ready to rock and roll with our content marketing solutions. We’re looking forward to Wednesday’s sessions on everything from “Content Repurposing on Steroids” by Arnie Kuenn to “Survival Skills for Enterprise Content Strategists” by Lisa Welchman and more. With CMW’s impressive list of speakers, it’s guaranteed to be a productive content-learning extravaganza.
When the floor opens tomorrow, we invite you to stop by Booth #7 and meet the TruScribe team. We’re friendly, great conversationalists, even better listeners, and have a passion for content solutions. And you’ll find out how our fully-produced whiteboard videos make content quickly engaging and well remembered. Not to mention, we have some pretty cool TruScribe whiteboard markers you may want to check out — because who doesn’t love a good marker?
See you at Content Marketing World!
In this third installment of our “5 Strings” series of blog posts, we’re going to cover another common cause of trapped messaging. But rather than simply state the issue that’s at the base of this string, I’m going to illustrate the problem with an example…
Think back to the worst PowerPoint presentation you’ve ever had to sit through. I’m talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and your fingers from straying to your smartphone.
If you think that there’s got to be a better way to convey your company’s message, you’re absolutely right!
Tell a Story
Too often, your message becomes tangled up in a format that’s hard for audiences to process. Although it’s certainly important to convey information about your competitive advantage and the specific benefits and features your product offers, detailing your value proposition through slide after slide of buzzwords and bullet points isn’t doing your message any favors.
So what’s the solution? If you’ve been reading this blog for any length of time, you won’t be surprised to hear that the process of sharing information in story format is a much more engaging alternative.
Our brains are conditioned to hone in on stories, which means that your listeners will be better able to process and understand your company’s message if it resembles this type of pattern.
Now, I’m not saying that you need to start out every sales presentation using a tacky, “Meet Bob” approach. While that might work in some situations, corporate or B2B sales isn’t usually one of them. Instead, you’ll want to capture some of the elements that make storytelling so effective in your business presentations in order to set your message free.
Here’s how to do it:
Focus on the relationships between ideas and how these ideas impact your listeners. Doing so gives listeners the impression that they’re hearing an engaging and compelling story without any cutesy gimmicks.
Break your content up into easily digestible chunks. Think about books, which are structured by chapters and then broken down even further by paragraphs. This implicit hierarchy gives the brain a break and allows it to process information at its own pace – making it much more likely that your message will be retained by listeners.
Tailor your story to your clients’ experiences. Stop focusing so closely on what your product can do and use your sales presentation to actually show clients how you can heal what’s ailing them!
Transforming your Message
Obviously, if you’re working with traditional presentation methods, your ability to create engaging, story-style sales pitches will be limited. That’s one of the reasons we’re so passionate about the potential whiteboard scribing videos hold for sales message delivery.
Using our Scribology video format, we’re able to transform your dated, bullet point-riddled PowerPoint slides into compelling videos that make use of simple images, refined colors and focused framing in order to un-trap your message and deliver your corporate story in a way your audience can process and enjoy. To find out more, give us a call at 888.684.4944 to get started with the TruScribe process today!