How to Keep Your Audience’s Attention
Friday, 05 October 2012
by Eric Oakland
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We’re talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and
- Published in Marketing, Whiteboard Animation
The Myth of Short Attention Spans
Wednesday, 03 October 2012
by Eric Oakland
In our last blog post on the five strings that are holding back your message, we looked at how the video scribing format can be used to correct some of the weaknesses held by stories conveyed entirely by text or audio. And while we’re never shy to sing the praises of online video, there are
- Published in Marketing, Whiteboard Animation
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attention span, Blog, deliver meaningful content, message retention, online video marketing