The Myth of Short Attention Spans

July 16, 2020 / Published in Content Marketing
Myth of the Short Attention Span
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.

How to Keep Your Audience’s Attention

October 05, 2012 / Published in Content Marketing
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We’re talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and