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Whiteboard Video: A Great First Impression

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Andrew Herkert
June 07, 2022 / Published in Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
When you meet a prospective client or business partner, you’ve got only one shot to make a strong first impression. That’s why we’re looking today at the best way to create that positive first impression: whiteboard video. Join us as we explore how!
Audience ResearchPersonalizedPersonalized Video MarketingResearchVBCVideo Business CardVideo Strategy

Bespoke Content: It Just Fits Better

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Andrew Herkert
May 19, 2022 / Published in Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
From internal communications to customer-facing marketing materials, there’s just no substitute for bespoke content. While it can bring some challenges to entry, a dedicated bespoke content strategy can ensure you reach your audience as effectively as possible.
authenticBrand StorybudgetDark SocialGen ZIndividualizedMillennialsOff-the-ShelfPersonalizedTailoredVisual Storytelling

Customer Retention in 2022: More Important Than Ever

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Andrew Herkert
April 07, 2022 / Published in Content Trends, External Communications, Products and Services, Sales
How important is retaining your current customers, as opposed to acquiring new ones? In 2022, it’s crucial, and the recipe for success has changed.
AnalyticsConsumerExperienceInsightsPatternsPersonalized

Successful B2B Communication in 2021: A Retrospective

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Andrew Herkert
January 20, 2022 / Published in Content Marketing, External Communications, Products and Services, Sales, Whiteboard Video
Storytelling, customer research, narrowing your target audience to the point of personalization, using strong content marketing—these might’ve been on marketers’ minds in 2019, but they’re no longer merely good ideas.  In 2021, they were absolutely requisite.
Customer ResearchDigitalDigital PresencePersonalizedTailoredWeb 3.0

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