Sure, there’s no arguing with the fact that whiteboard animations look great and are fun to watch. However, this unique medium has so much more to offer than strict entertainment value. In fact, there are a number of circumstances in which the use of whiteboard animation style videos provides increased business benefits to organizations of any size.
Whiteboard animation video on your homepage
When new visitors arrive on your page, what do they see first? Do they encounter an intimidating-looking block of text describing your company’s product and service offerings, or do they see a welcoming, engaging whiteboard animation message sharing the same information in a fun way?
If you’re concerned that your text-intensive website may be resulting in on-site visitor confusion or frustration, replacing text blocks with 60-90 second, “you focused” whiteboard videos telling your company story or explaining your business philosophy may provide a better jumping off point for your website.
Whiteboard animations video instead of whitepapers
Though you may have used whitepapers in the past to convey detailed or highly-technical information, sharing this same content in a whiteboard scribing format can be much more engaging! To accomplish this, you’ll want to focus your video on “them information” – that is, on the content that your target audience will find most useful. Try incorporating industry trends, new data or other “insider” information to turn your new “whiteboarding whitepaper” into a valuable content marketing tool.
Whiteboard animation video in your training library
Many websites offer tutorial videos and other training resources on their websites – but too often, these materials are dull and uninspiring. And while it may not make sense to scribe your software interface instead of screen capture videos, whiteboard videos can be used in most situations to visualize your training materials and connect on a deeper level with product users.
Whiteboard animation video as infographic
Today, the hottest type of content in the digital marketing world is the infographic – a graphically-oriented image that visualizes data in new and exciting ways. But while these graphics can be useful tools for attracting new website visitors, they’re still static. This means that viewers must determine on their own how to engage with and interpret your data.
To remedy this situation, try creating an infoMOTION™ graphic using TruScribes unique process, which will help viewers to better understand your content, while also encouraging the type of viral sharing for which infographics have become so popular.
Whiteboard animation video as a sales tool
In addition, one of the most effective uses of whiteboard animation videos is as a vehicle for sales message delivery. In fact, giving sales pitches via video offers a number of different advantages compared to standard, “stand and deliver” style PowerPoint presentations.
On the one hand, whiteboard animation videos can go where salespeople sometimes can’t. Because these videos can be distributed digitally, they can be deployed on the web or via email in situations where an in-person meeting isn’t possible or practical. In this way, they can help increase sales where traditional presentation methods would have failed.
Whiteboard animation video in the sales enablement process
Whiteboard animation videos can also be useful tools when it comes to sales enablement – particularly when used by large organizations with multiple sales channels.
Instead of emailing out PowerPoint presentations and hoping that division leads convey the enclosed information appropriately, training employees on updated company procedures or messaging via whiteboard animation videos is a much better way to ensure that new information is passed on in an engaging and consistent way.
Whiteboard animation video to communicate a message
The organic, intriguing style of whiteboard animation videos can be used for much more than just business sales and messaging. In addition, whiteboarding can be an especially effective tool in spurring innovation and advocacy.
Whether you want to educate viewers on an issue that’s near and dear to your heart or to motivate and inspire users to bring about a change in their environments, whiteboard scribing can be particularly useful when it comes to illustrating information that exists only in your imagination.
To see an example of how one such message was brought to life through the use of whiteboard scribing videos, take a look at the animation we created for the British Airline Pilots Association in support of their ongoing pursuit of airline safety. Or, to learn more about how your own message can be set free in such a compelling way, contact us today at GetStarted@TruScribe.com.
In this third installment of our “5 Strings” series of blog posts, we’re going to cover another common cause of trapped messaging. But rather than simply state the issue that’s at the base of this string, I’m going to illustrate the problem with an example…
Think back to the worst PowerPoint presentation you’ve ever had to sit through. I’m talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points. Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and your fingers from straying to your smartphone.
If you think that there’s got to be a better way to convey your company’s message, you’re absolutely right!
Tell a Story
Too often, your message becomes tangled up in a format that’s hard for audiences to process. Although it’s certainly important to convey information about your competitive advantage and the specific benefits and features your product offers, detailing your value proposition through slide after slide of buzzwords and bullet points isn’t doing your message any favors.
So what’s the solution? If you’ve been reading this blog for any length of time, you won’t be surprised to hear that the process of sharing information in story format is a much more engaging alternative.
Our brains are conditioned to hone in on stories, which means that your listeners will be better able to process and understand your company’s message if it resembles this type of pattern.
Now, I’m not saying that you need to start out every sales presentation using a tacky, “Meet Bob” approach. While that might work in some situations, corporate or B2B sales isn’t usually one of them. Instead, you’ll want to capture some of the elements that make storytelling so effective in your business presentations in order to set your message free.
Here’s how to do it:
Focus on the relationships between ideas and how these ideas impact your listeners. Doing so gives listeners the impression that they’re hearing an engaging and compelling story without any cutesy gimmicks.
Break your content up into easily digestible chunks. Think about books, which are structured by chapters and then broken down even further by paragraphs. This implicit hierarchy gives the brain a break and allows it to process information at its own pace – making it much more likely that your message will be retained by listeners.
Tailor your story to your clients’ experiences. Stop focusing so closely on what your product can do and use your sales presentation to actually show clients how you can heal what’s ailing them!
Transforming your Message
Obviously, if you’re working with traditional presentation methods, your ability to create engaging, story-style sales pitches will be limited. That’s one of the reasons we’re so passionate about the potential whiteboard scribing videos hold for sales message delivery.
Using our Scribology video format, we’re able to transform your dated, bullet point-riddled PowerPoint slides into compelling videos that make use of simple images, refined colors and focused framing in order to un-trap your message and deliver your corporate story in a way your audience can process and enjoy. To find out more, give us a call at 888.684.4944 to get started with the TruScribe process today!
At TruScribe, our primary goal is to help you and your organization to “set your message free” through the use of engaging whiteboard animation. However, in order to understand why this is so important, we must first look at what exactly is holding your company’s story back from being heard and retained by your audience members.
We call these limitations “strings,” and over the next few posts on this blog, we’ll be going into more detail on the top five strings that trap your message from being fully realized by your audience.
Today, we’ll start with string #1 – the fact that most messages are trapped in mediums (typically text or audio content) that are harder for people to consume.
While it might seem strange to think of video as an ideal format for message delivery – especially considering that the rise of internet video is still somewhat in its infancy – the reality is that this particular medium represents one of the best ways to share your messages with your audience.
In fact, according to recent studies, pairing the vocal delivery of your information with video imagery results in two times more message retention than conveying information via video alone – and nearly six times the retention achieved using audio files alone. As a result, if you’re serious about getting your message out to your audience members, consider that the combination of voice and video found in whiteboard scribing videos may be the ideal way to bring about this result!
It’s also important to note that there’s never been a better time to share your message using online video services. Here’s why:
Online video viewing habits continue to skyrocket, with the average online viewer consuming 20 hours of video footage each month. And increasingly, users are viewing longer and longer videos at a time – meaning that they’ve already been conditioned to receive your message in this way.
Video files offer significantly better SEO results than text alone. Both search users and the search engines love to see video files in the natural search result listings, making your video files as much as 50 times more likely to be ranked for your target keywords than standard text pages.
YouTube is already the third most-viewed website in the world. The popular video sharing service is a search engine in its own right, with tons of traffic from interested online viewers. As there’s no end in sight to the upward trend of video viewership, you’ve got every reason in the world to position your company as a leader in online video now.
To learn more about how you can cut the string of message-trapping mediums, email TruScribe today at GetStarted@TruScribe.com Using our proven whiteboard scribing processes, we’ll help you to create engaging videos from any message that can be launched online to both entertain and educate your audience members in a way that resonates with them!
Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can clearly convey that value proposition to the world, you’ll ultimately find your company’s growth to be slow to non-existent.
The reality of today’s sales and marketing world is that there are plenty of different elements that hold back your value proposition from reaching your intended audience, including:
- Format: Messages that are delivered via text or audio alone simply don’t engage the brain the same way that videos do. As a result, information and value propositions conveyed through traditional print or radio advertisements may not have the “stickiness” of content being shared through whiteboard videos.
- Message Competition: Fascinating data from IT management service DOMO indicates that every minute of every day, Facebook users share 684,487 pieces of content, Twitter users publish 100,000 tweets and YouTube users upload 48 hours of video footage. Add in the compounding effect of the sales messages that filter into every aspect of our lives through both traditional and web advertising mediums, and you’ve got a recipe for disaster when it comes to getting your value propositions and sales messages noticed through all this noise!
- Attention Spans: There is a lot competition for consumer attention, and most of the content being pushed out there isn’t adding value to the viewer. So it’s no surprise that consumer attention spans are at an all-time low. If you want to break through these barriers and captivate your target audience members, you’ll need something special to get the job done.
That “something special” can be whiteboard animation!
Whiteboard video scribing helps to cut through many of the limitations described above, providing enhanced message delivery, comprehension and retention when compared to text campaigns, radio spots and even traditional, character-driven videos. The use of engaging story lines and professionally-deployed psychological cues (for example, the density and simplicity of the imagery used) make this medium memorable, giving you a great opportunity to showcase your company’s value proposition.
To learn more about how these techniques can be used to disseminate your message more effectively than ever, contact us. Our extensive industry experience allows us to hone in on the specific elements that are holding your value proposition back in order to find ways to set your message free!