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Five Advantages of Whiteboard Storytelling

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Andrew Herkert
July 26, 2022 / Published in Visual Storytelling, Whiteboard Video
Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.
Human handNovelSimple designssimplicitySynchronization

Marketing for Complex Products

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Andrew Herkert
May 03, 2022 / Published in Content Trends, External Communications, Products and Services
You might be surprised at how people tend to approach complex products, and the shifts in our thinking we should make when marketing such products. If you can simplify your product’s appeal, you’re on the right track! Read on for more tips on marketing for complicated products!
ClaimscomplexityDecision-MakingDetailsFeaturessimplicitySpecifications

Behind the Recommendations

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Andrew Herkert
January 18, 2022 / Published in Scribology, Visual Storytelling, Whiteboard Video
We know that our clients are clever enough to understand our design principles and content creation methods, and this is why we don’t tell them what to do. We do, however, make recommendations--read on to learn why!
Best PracticesContent CreationMessagesimplicity

Simplicity in Whiteboard Video

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Andrew Herkert
May 26, 2020 / Published in Whiteboard Video
Simplicity in Whiteboard Video
In whiteboard video, simple design allows your video’s core—that all-important message—to reach your audience without disruption.
simplicity

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