Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
At TruScribe, we love to celebrate the work that our staff creates, both in and outside of the office. We’re proud to announce that one of our former artists, Carli Ihde, has just received an Emmy for her contribution to the artist-focused program, HitRECord on TV. We sat down with Carli to talk about her
Pinterest continues to be a very popular social network. And the social media giant integrates video sharing capability to its platform. In other words, you can pin YouTube and Vimeo videos. As a marketing professional for your company, you cannot afford to ignore the power of Pinterest. Social media critics critics note that this platform
You’ve developed the most compelling content about your company for an online video and you’re almost ready to launch it into the webisphere. You have a great story, it addresses the pain that your audience is experiencing, and it makes you look great! It ends with your company logo and then fades to black. Feels
Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following tips, you can optimize these channels for search