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Dark Social: Marketing Behind the Scenes

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Andrew Herkert
May 31, 2022 / Published in Human Resources, Internal Communications, Visual Storytelling
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!
BespokeDarkDark SocialfacebookInstagramMessengerPrivate Channelssocial mediawhatsapp

3 Keys to Visual Storytelling in the Pandemic

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Andrew Herkert
March 30, 2022 / Published in Content Marketing, External Communications, News, Visual Storytelling
Ingenuity, commitment, and positivity—our case studies show these are the keys to pandemic visual storytelling, from Baltimore to Chennai. Read on to see how!
BaltimoreChennaiChildrenNational AquariumRemotesocial mediaVirtual

5 Content Marketing Mistakes to Avoid in 2022

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Andrew Herkert
March 22, 2022 / Published in Content Marketing, External Communications, Products and Services
As we enter 2022, content remains vital to strong marketing. That’s why we’ve put together some of the best current wisdom on making sure your content brings new customers in, instead of pushing them away with these common mistakes. Read on to learn more!
BrandPlatformsPostingQualitysocial mediaTrends

How Professional Whiteboard Videos Improve Online Presence

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Andrew Herkert
December 23, 2021 / Published in External Communications, Whiteboard Video
Whiteboard video is good for your online presence--very good. Join us as we zero in on some great ways to leverage the strengths of your whiteboard video to engage your customers and elevate your brand's online presence!
ConversionLanding PageProfessionalsocial mediaTutorialWhiteboard

Content is King, Promotion is Queen

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Andrew Herkert
March 06, 2019 / Published in Content Marketing
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
Blogcontentpromotionsocial mediavideo marketing

Joseph Gordon-Levitt and TruScribe: Hitting Record … on TV

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Eric Oakland
September 17, 2015 / Published in News
At TruScribe, we love to celebrate the work that our staff creates, both in and outside of the office. We’re proud to announce that one of our former artists, Carli Ihde, has just received an Emmy for her contribution to the artist-focused program, HitRECord on TV. We sat down with Carli to talk about her
BlogHitRECord on TVJoseph Gordon-Levittmusic videorotoscopingsocial mediatruscribeyoutube

5 Pinterest Video Sharing Tips

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Eric Oakland
November 14, 2012 / Published in Whiteboard Video
Pinterest continues to be a very popular social network. And the social media giant integrates video sharing capability to its platform. In other words, you can pin YouTube and Vimeo videos. As a marketing professional for your company, you cannot afford to ignore the power of Pinterest. Social media critics critics note that this platform
Blogpinterestsocial mediavideo sharing

Top 3 Video Marketing Call To Action Ideas

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Eric Oakland
October 16, 2012 / Published in Content Marketing
You’ve developed the most compelling content about your company for an online video and you’re almost ready to launch it into the webisphere. You have a great story, it addresses the pain that your audience is experiencing, and it makes you look great! It ends with your company logo and then fades to black. Feels
Blogonline videosocial mediavideo marketing

How to Increase Your Website Traffic With Whiteboard Video Scribing

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Eric Oakland
June 13, 2012 / Published in Whiteboard Video
Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following tips, you can optimize these channels for search
Blogsocial mediavideo scribingvideoswebsite trafficyoutube

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