At TruScribe, we love to celebrate the work that our staff creates, both in and outside of the office. We’re proud to announce that one of our talented artists, Carli Ihde, has just received an Emmy for her contribution to the artist-focused program, HitRECord on TV. We sat down with Carli to talk about her experience collaborating on the program and what lessons she’s brought back to her work at TruScribe.
TruScribe: Tell me a bit about your work with HitRECord on TV:
Carli: HitRECord is an online collaborative community full of artists from all over the world, and we come together and we create little short segments for a variety show that is on Pivot called HitRECord on TV. In the first Season, I animated and contributed still images. I did a few things for music videos throughout the show and I also sang in the show as well. I worked on Season 1 and Season 2, and Season One won the Emmy.
TS: What was the Emmy for, specifically?
C: We won for Outstanding Creative Achievement in Interactive Media.
TS: When did you find out about the award?
C: Actually, we knew about it a year ago; we found out about it along time ago. They just recently sent out certificates to anyone that worked on the first season of the TV show. So, we all were told that we won Emmy’s but it took quite a long time to pass out certificates to everyone, to congratulate and thank everybody for contributing to the Emmy-winning season.
TS: So, what was your favorite piece that you created?
C: For Season One, my favorite piece that I worked on was a music video for a song called “Adieu”, written by my good friend, Joe Rudd, who performed it. The whole music video was made up of rotoscope animations done by different members of the community.
TS: Tell me a bit more about rotoscoping:
C: Rotoscope animation is when you take a video and you separate it into frames. Then you do an animation illustration over each frame, and when put together, it is a flowing animation. Actually, it’s a really common practice in Disney and Pixar! A bunch of members of the community got together for the “Adieu” music video. But, it was kind of cool because I’ve had years and years of practice in rotoscope beforehand, so they specifically reached out to me for really GIANT sections. *laughs*. So, it took over 80 hours to accomplish what I had done just for the short music video. That was my favorite because I put A LOT of work into it.
TS: So, 80 hours for how many minutes of footage?
C: Probably not even a minute! In total, about thirty seconds of animation. It was line work as well as coloring. Just for that segment, one single animation was 89 drawings, and that was 10 seconds [of footage].
TS: What did you learn the most from working on these projects with HitRECord?
C: Especially with working on projects like rotoscope, where it is a really long process, you learn patience. But you also learn that there are two types of people: There are people that see it and appreciate it, but won’t bother to acknowledge the work that goes into it. And there’s another type of people who REALLY SEE what you’ve done — that’s who I play to in the rotoscope that I do. People who not only appreciate it, but really see it for what it is. And, you have to go back to patience, you really need a lot of it.
TS: What would you say that it’s added to your skills as a TruScribe Artist and what are you going to bring back to your work at TruScribe after all of this?
C: Well, it was a good experience working and collaborating, because I not only collaborated with the musician Joe Rudd, I collaborated with HitRECord and the leaders of the [HitRECord] community, but I also worked with the other animators in the music video. It was interesting collaborating with the same people that you were working FOR. Which is the same aspect as my work at TruScribe. At TruScribe, it’s all collaborative, so you’re collaborating with your clients directly; it’s a really similar experience.
TS: Was it a nice change of pace to stretch your artistic legs in a different direction?
C: Yeah, I absolutely love rotoscope animation, but because of the time that it takes but — not that it has a small audience, because people enjoy watching it — these days with a lot of digital animation, it’s not as common as it used to be. It’s really cool to be able to get the chance to be paid for something that takes that long, get it out there so people can see it, and put my name on something that no one else does in the style that I do it.
TS: Where can people see more of your rotoscoping work?
C: Currently, I have an exhibition at the Bubbler, an art gallery in the Madison Public Library. So all of my animations are playing on repeat on the big screens throughout the library, but if you aren’t near Wisconsin, just Google my name, and since I’m the only person with my name, I’m easy to find! And, the first season of HitRECord is on Netflix, so you can watch my animations as well as the work of thousands of other artists.
Congrats to Carli on her Emmy-winning contributions!
In not very much time, Pinterest became the third most popular social network. And over the last year, the social media giant took a big leap forward by integrating video sharing capability to its platform. In other words, you can now pin YouTube and Vimeo videos to Pinterest boards.
As a marketing professional for your company, you cannot afford to ignore the power of Pinterest. Social media critics critics note that this platform is driving more traffic to websites than Facebook, Twitter, Tumblr, and Google Plus combined. Video integration will have great appeal to web users who like sharing more artistically designed content, which mirrors Pinterest’s visually inclined user base. Here are five tips to help your company get the most out of video sharing on Pinterest.
1. Make videos specifically for Pinterest
One of the most unique aspects of Pinterest is its unique brand and image. Don’t simply pin all your YouTube videos to Pinterest (although you can). Many brands are developing video campaigns to encourage users to follow them on Pinterest and pin their items. Create specific videos for Pinterest and consider a Pinterest-only campaign for your company.
2. Create pinboards for video.
Don’t make the mistake several companies have made by placing all of your videos on a single pinboard and then entitling it, “videos.” Be specific in your boards and descriptions, and look for ways to pair themed videos with like boards and use keyword-rich descriptors.
3. Use an appealing thumbnail image.
Pinterest is all about the appeal of a visual image. Create an eye-catching image to go with your video to increase the likelihood of pins and click-throughs.
4. Make it easy to pin and repin.
When you have video on your website or YouTube channel, always include a “pin this” social sharing button along with each video. Another idea to encourage pinning is to include the words “pin this video to Pinterest” at the end of each video.
5. Repin other videos
Remember it’s all about social sharing and the way to build momentum and pins on Pinterest is to repin others. Just as you would with appealing images, repin other companies’ videos.
Pinterest had more than 23 million unique visitors and more than 1. 7 billion monthly page views in July 2012. Video allows you to tell a compelling visual story and Pinterest gives you the ability to share that story with millions. If your company is not yet using Pinterest for video, you are missing out on what is one of the best ways to share your story and drive traffic to your company website.
You’ve developed the most compelling content about your company for an online video and you’re almost ready to launch it into the webisphere. You have a great story, it addresses the pain that your audience is experiencing, and it makes you look great! It ends with your company logo and then fades to black. Feels good to have this complete! But is it complete?
If you’d like your videos to do more than educate and entertain, pushing people to do something next, it’s imperative to end each video with a strong “Call to Action” or CTA. Encourage the viewer to do something when the message is over and be explicit with what you’d like them to do.
To get viewers motivated and moving along, here are three calls to action strategies you can use when creating a marketing video.
1. Download this _____
If you’ve done your job right, your video has successfully illustrated how great your product is and how much it can help the consumer. Hopefully the viewer is left wanting more and is ready to get started. So don’t make him wait. Give them the URL where they can Download a free trial or Download a Whitepaper. Often the viewer is asked to enter her contact information and begin using the downloaded content or software. This gets your other content onto their computer, into their inbox, and makes your company more tangible in their life.
Building contact lists and finding new leads is a critical part of your company’s marketing efforts. Videos provide an opportunity to reach prospects. So once you have them on your site and watching the screen, use the “subscribe” CTA to invite them into further engagement outside the video. You can encourage them to subscribe to an e-newsletter or simply ask them to keep in touch to hear about future promotions and news from your business. Always give the viewer a reason to subscribe. For example, tell viewers the can see more exciting videos by joining your list.
3. Comment, Share and Like
If the video is primarily being posted on social media, use the video to ask your audience to engage with you using the platform you’re on. Comments help tremendously with search ranking, viewer interaction, and sharing. Ask your viewer to leave a comment, or direct the comment by asking people to answer a specific question.
If your video is being placed somewhere other than a social media platform, be sure the page your video is embedded on is enabled with Facebook and Twitter “like” and “share” buttons as well. Close the video with a call to action inviting viewers to “like” the video, or tweet it now. Remember that when an individual shares your video, it will go to all of his or her social network contacts, which opens you up to a wider audience for your business.
Don’t think your video marketing work is done when the script is final and shooting takes place. Always remember to write CTAs into the script at the end of your video so you can get creative with how they are delivered. Having the narrator or subject of the video do the asking is a lot more effective than a stand alone graphic at the end.
The whole point of any marketing is to help your audience to take the next step with your business. CTAs help your videos do just that.
Now that you have created a great new whiteboard video, the next step is to help people find it online. There are many ways to do that, but three of the best channels are YouTube, your website/blog and other social networks. Working together, and using the following tips, you can optimize these channels for search engines, online conversations and social media updates to spread the word and drive traffic to your website.
Almost 5 billion YouTube videos are viewed every day! As the world continues to move rapidly to smartphones, the popularity of video will continue to grow astronomically in the next few years. You might think that most videos are for entertainment, but video for business is booming as well. In fact, 59% of senior business executives prefer to watch video instead of reading text, and 80% more executives are watching business videos than were doing so last year.
YouTube makes it easy for you to upload and share your TruScribe videos everywhere, including your website, YouTube channel and social media on desktops and mobile devices. YouTube also enhances your website’s visibility on search engines if you follow several best practices including:
- Adding your website url (address) to the video description field in YouTube
- Adding subscribe links to your YouTube Channel in the video
- Branding your video with your company name, logo and website address
- Adding relevant search keywords to your video title and description
Here’s a video tutorial on how to accomplish these steps.
Ultimately, you want to drive traffic and qualified sales leads to your website. You want people to find and view your whiteboard video on your website to understand your products or services, then connect with you for more information and sales. Create a web page and embed your YouTube video along with a brief description of the content and its benefits to the viewer. Include relevant search keywords in the page Title, Headings, text, links, meta keywords and meta description.
If you have several videos, consider creating a Gallery page where people can find them all with links to the individual video pages. Create a blog post that also includes the embedded video and is keyword optimized, but don’t simply copy the web page content to the blog post. Add a different spin, for example a description of the process you went through to create the video scribed content.
Now share your TruScribe video, web page and blog post via all of the major social networks, Facebook, Twitter, LinkedIn – any of the channels you actively participate in. Join social media groups and communities that are likely to find your video content interesting and relevant. You can share the videos directly in many of them, but don’t forget to include links to your web page and/or blog post.
Include a brief description of the whiteboard video content, who it’s intended for and why they might find it interesting. The more consistently you update your social networks the better, but don’t just include your own videos – also promote other sites and videos that your followers may find helpful. They will see you as a thought leader in your industry and seek out your new videos as you publish them.
Have you optimized and shared your TruScribe video today?