Content Marketing Meets the ‘New Normal’

March 24, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
It might feel surreal to talk about the post-COVID world—but we’re getting there! How will your content marketing meet the moment? Read on for our tips!

First Impressions: Storytelling in Design

January 04, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
Whether you're committed to the fundamentals of storytelling or looking to try something different, like gamifying your communications, one thing is for sure: storytelling in design is vital to lasting and meaningful engagement with your customers.

How to Create a Script from 7 Major Storytelling Plots

March 28, 2019 / Published in Scriptwriting
Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience. Published in 2004, Christopher Booker’s “The Seven Basic Plots: Why We Tell Stories” reportedly