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Fall Video Marketing Trends

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Andrew Herkert
August 10, 2022 / Published in Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
livestreamingShortTikTokuser-generated

Reaching Gen Z with Authentic Marketing

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Andrew Herkert
May 26, 2022 / Published in Creativity in Business, External Communications, Products and Services
Trying to reach Gen Z? Don’t let the media anxiety get you down—Gen Z has plenty of time for your messaging, if you reach out appropriately. It’s all about authenticity and experience, but what do those terms really mean? Read on to find out!
authenticAuthenticityExperienceGen ZHumorRelatableTikTok

WarTok and Activism Through Video

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Andrew Herkert
March 10, 2022 / Published in News, Visual Storytelling
Video and images of war can be our best chance at stopping the bloodshed. Join us as we examine visual storytelling in the Ukraine conflict.
InfluencersMolotov CocktailPhotographsStillsTikTokvideoWarTok

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