Cleveland, You Rock!
The TruScribe crew is in Cleveland, Ohio for Content Marketing World and we’re ready to rock and roll with our content marketing solutions. We’re looking forward to Wednesday’s sessions on everything from “Content Repurposing on Steroids” by Arnie Kuenn to “Survival Skills for Enterprise Content Strategists” by Lisa Welchman and more. With CMW’s impressive list of speakers, it’s guaranteed to be a productive content-learning extravaganza.
When the floor opens tomorrow, we invite you to stop by Booth #7 and meet the TruScribe team. We’re friendly, great conversationalists, even better listeners, and have a passion for content solutions. And you’ll find out how our fully-produced whiteboard videos make content quickly engaging and well remembered. Not to mention, we have some pretty cool TruScribe whiteboard markers you may want to check out — because who doesn’t love a good marker?
See you at Content Marketing World!
We are a month away from DevLearn 2015, the world’s largest learning technology expo held every year in Las Vegas. If you’re going, great! I hope you will stop by our booth and say hello (#220) If you’re on the fence, let me give you a few reasons why I think you should go.
First, it’s important to weigh the value to you from a standpoint of problem-solving:
- What’s Coming Next – New learning technologies are rapidly being developed. Because DevLearn focuses on technology, the latest trends and innovations will be showcased there. Even if your organization isn’t able to implement the latest and greatest, it’s important for you to know where the industry is heading to give clear vision when your organization is ready for change. Start at DevLearn if you want to be a thought leader in learning technologies within your organization.
- eLearning Standard – Every learning organization is trying to provide online access to course material and content in some fashion. This isn’t just about technology, it’s about the learning experience and objectives. The technologies allow us to think differently about how people are learning synchronously, asynchronously and over distance. The standard is always changing as to what can be accomplished.
- Tools Upgrade – If you are using any kind of learning technology like your learning management system or content creation tools, then representatives from that organization are likely to attend DevLearn. Visit them at their booth or schedule a conversation ahead of time so you can learn about what’s coming next. There are also opportunities to compare them to other companies out there. If your provider is not attending DevLearn, you may want to ask how they keep up with industry trends and standards when their competitors are there, unveiling new capabilities.
There are also reasons to go that may be harder to justify. These reasons are intrinsic, they don’t solve clear practical issues, but are important nonetheless:
- Continuing Education – Most conferences provide a huge array of sessions and talks on topics that are interesting. The speakers are often your peers, trusted SMEs and thought leaders in the learning space. You may even want to think about speaking on a topic that you could teach others about. This can build your network and provide awareness of your company.
- Industry Camaraderie – If you enjoy gathering with like minded individuals to celebrate and commiserate about the industry, DevLearn is a great opportunity. This advice is going to appeal to the more outgoing of you reading this, but in addition to expanding one’s peer network, those peers can become a resource in one’s career. Build a braintrust of learning professionals that you can lean on after the expo closes.
- 10,000 Foot View – It is always good to step outside our own boxes and see what’s happening around the corner or to see what’s happening at a macro-level. When we do that we see more opportunities for ourselves and for the organizations we serve. It is always worth obtaining greater perspective.
Lastly, I wanted to share why we are going to DevLearn 2015 in Las Vegas. TruScribe is the leading provider of whiteboard videos for training and development. For our videos to be successful in your organization we need to take other technologies into consideration. So one reason we go is to understand how our content should adapt in order to interact with the latest technologies.
We’re also there to meet learning professionals like you to explore using whiteboard video in your media mix. Our Scribology method of creating videos is formulated for learning with a focus on learner engagement and information retention.
So please come see us at booth #220 at the show, or get in touch with us ahead of time.
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At TruScribe, our primary goal is to help you and your organization to “set your message free” through the use of engaging whiteboard animation. However, in order to understand why this is so important, we must first look at what exactly is holding your company’s story back from being heard and retained by your audience members.
We call these limitations “strings,” and over the next few posts on this blog, we’ll be going into more detail on the top five strings that trap your message from being fully realized by your audience.
Today, we’ll start with string #1 – the fact that most messages are trapped in mediums (typically text or audio content) that are harder for people to consume.
While it might seem strange to think of video as an ideal format for message delivery – especially considering that the rise of internet video is still somewhat in its infancy – the reality is that this particular medium represents one of the best ways to share your messages with your audience.
In fact, according to recent studies, pairing the vocal delivery of your information with video imagery results in two times more message retention than conveying information via video alone – and nearly six times the retention achieved using audio files alone. As a result, if you’re serious about getting your message out to your audience members, consider that the combination of voice and video found in whiteboard scribing videos may be the ideal way to bring about this result!
It’s also important to note that there’s never been a better time to share your message using online video services. Here’s why:
Online video viewing habits continue to skyrocket, with the average online viewer consuming 20 hours of video footage each month. And increasingly, users are viewing longer and longer videos at a time – meaning that they’ve already been conditioned to receive your message in this way.
Video files offer significantly better SEO results than text alone. Both search users and the search engines love to see video files in the natural search result listings, making your video files as much as 50 times more likely to be ranked for your target keywords than standard text pages.
YouTube is already the third most-viewed website in the world. The popular video sharing service is a search engine in its own right, with tons of traffic from interested online viewers. As there’s no end in sight to the upward trend of video viewership, you’ve got every reason in the world to position your company as a leader in online video now.
To learn more about how you can cut the string of message-trapping mediums, email TruScribe today at GetStarted@TruScribe.com Using our proven whiteboard scribing processes, we’ll help you to create engaging videos from any message that can be launched online to both entertain and educate your audience members in a way that resonates with them!
It isn’t just “kids these days” that have their noses buried in their mobile devices. Smartphone penetration around the world has never been higher, which has resulted in the tremendous growth of video content as an effective mobile marketing strategy.
Interestingly, according to data compiled by Nielsen, the month of March 2012 represented a turning point in the mobile world. For the first time in history, a majority of US mobile subscribers owned smartphones – with 50.4% of cellular plan holders carrying data-enabled devices, up from 47.8% in December 2011.
Even more intriguing is the increase in mobile device usage amongst key marketing demographics. Smartphone penetration is slightly higher amongst female users than with male subscribers, while more than 66% of members of the retail-friendly “25-34 year old” age bracket own and use at least one smartphone.
So what does this mean for your organization?
It’s worth noting that there are no existing segments in which smartphone usage is in decline. Data-enabled device penetration is growing – across genders, age groups, ethnicities and countries – and there’s no evidence that these trends will be reversing any time soon.
As a result, consumers are using their smartphones for more activities than ever. They use them to kill time with entertaining games, to answer questions on the fly, to research future purchase decisions (and even execute these choices while on-the-go), and much, much more. This enormous amount of engagement means that if your company doesn’t have a mobile marketing plan in place, you’re missing out on a key opportunity to reach your target customers!
It’s probably no big surprise that we at TruScribe are fond of video when it comes to potential opportunities to capitalize on smartphone engagement. But believe us – there’s a method to our madness…
Further data from Nielsen suggests that more than 30 million smartphone users in the US viewed video clips on their mobile devices in the third quarter of 2011 – representing both 14% of all mobile users and a consistent quarter-over-quarter increase from the same period in 2010:
With these statistics in mind, it’s easy to see how developing and launching videos for consumption on mobile devices represents an interesting new opportunity to reach prospective customers in a different way.
However, it’s also important to keep in mind that not all videos or video styles are well-suited for smartphone viewing. Highly-detailed, cinematography-intensive videos, for example, tend to lose their luster when viewed on the tiny screens of most mobile devices. At the same time, given the data costs that are sometimes involved in streaming video content, it’s also true that mobile videos must be extremely engaging in order to justify the possible expense.
Whiteboard scribing videos represent the perfect solution to these dilemmas. The clean contrast of a whiteboard and its drawing instruments makes these types of videos watchable on even the smallest of screens. In addition, the use of intriguing stories created through hand-drawn graphics and spoken words make whiteboard animation videos videos a particularly compelling type of mobile marketing content.
To find out more about how you can set your message free, click here to contact us.
If you ask an artist to paint a picture of a beach they’ve never been to, how good will the painting be? If you ask a sports writer to describe how the Security and Exchange Commission works, how accurate will that description be? You may not be a good whiteboard artist or a great storyteller, but it takes two to tango! You know your profession like no one else, so why wouldn’t you want to participate in telling your story the way it should be told? That’s why we ask our clients to join the TruScribe team to set their message free with a whiteboard animation animation that will not only look great but effectively get their message across.
Things That We Do Well
Yes, we’re artists and storytellers. This is what we do for a living. We know all of the tricks to transforming your story into compelling drawings on a whiteboard and making them come to life via whiteboard animation animation. We’re strong at:
- Listening and understanding your message
- Visualizing how to translate your message into images
- Crafting a story that your audience can easily process
- Bringing your whiteboard animation to life with video scribing
- Leveraging Scribology to maximize delivery and retention of information
- Packaging your video up so that you can publish and share it online anywhere, anytime
Things That You Do Well
This is your message. You know how to explain what you do to business partners, clients and the general public. You know what makes their eyes roll up when you make a Powerpoint presentation. You know the “sticking points” that often lead to confusion and lost sales. You know the hurdles that staffers need to leap to get managers on board and onward up the food chain. We need your help to:
- Dissect your complex message into its most important parts
- Visualize the flow of information and decision points
- Identify the sticking points or barriers to understanding
- Point out the foibles and misdirections that lead to calamity
- Find the right analogy and storyline that will be compelling and memorable
Together we can make an incredible whiteboard animation that grabs your audience’s attention and helps them gain new insights. With our skills and your knowledge, we can deliver something outstanding.
You never know, we might even turn you into a whiteboard artist in your own right.