Books on (Video) Tape to Help You Hit the Ground Rolling Next Year
By now, video is probably a key element of your content marketing strategy. 87% of marketers use video in some capacity. And 93% of marketers say they’ve landed a new customer after implementing video marketing on social media. Video also boasts a sky-high ROI – and its potential is only growing as more marketing professionals discover how video factors into their content marketing.
That said, video content marketing is completely different from traditional content marketing heavily centered on design or copy. So if you’re feeling uncertain, inexperienced, or totally lost when it comes to video content marketing, you’re not alone. Plenty of others have navigated this new landscape. Some of them even wrote books about it – and some of those authors have become renowned experts at video content marketing.
Here are 10 video marketing books we recommend for you whether you’re just starting on your content journey or you’re looking to fine-tune your existing plan.
by Sarah Weise
Great for those who may have marketing down for a more traditional audience, but need tips on how to make their video content resonate with the next generation. Let’s not forget that Generation Z happens to represent a cool $44 billion in buying power.
2. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
by Kindra Hall
Author Kindra Hall points out that stories are the ultimate influencer. This book can help you not only define what your story is, but also how to own it, communicate it, and watch it help you drive value to customers you may not have previously defined.
by Adam LoDolce
Speaking specifically to those who are leveraging YouTube as a cornerstone of their video content marketing strategy, LoDolce is a YouTube expert. This is for anyone looking for a blueprint for how to create videos and optimize them to maximize their YouTube impact.
4. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
David Meerman Scott’s book was originally published in 2007 but has been updated numerous times to keep pace with our ever-evolving media landscape. It’s a seminal resource covering video marketing along with other important facets of content marketing. Check it out especially if you seek strategies that can be immediately implemented for marketing success.
by Allan Dib
For the minimalists among us (or anyone who’s extremely busy), this book offers a simple and tactical way to hit the ground running. Written by “serial entrepreneur, rebellious marketer, and technology freak” Allan Dib, get ready to learn how to narrow in on an ultra-specific niche and find your tribe of clients.
by Kyle Gray
Borrowing a page (pun intended) from other story-centric marketing how-tos, this book takes it a couple steps forward. Not only will you uncover how to be more authentic and how best to articulate your story you can also get tips on scalability and actionable insight on how to avoid common marketing pitfalls. Watch the book trailer here.
by Ekaterina Walter
Visual communication is all the rage. It’s undeniably powerful and a big reason why video content marketing has gained so much steam. Ekaterina Walter’s timely tome is critically acclaimed for its abundance of real-world examples paired with a “powerful road map” on the journey to leveraging visual storytelling to build and maintain your business.
by Gary Vaynerchuk
Searching for a more general guide that also applies to video content marketing? Look no further than this book by legendary media and communications guru Gary Vaynerchuk. His intended audience is those who aren’t content with traditional definitions of success. Instead, they are as thrilled as humanly possible to be living their lives– business included. Look to Vaynerchuk if you’re ready to be disruptive in the best way.
by Jon Mowat
Jon Mowat is a content creator specializing in video strategy. His book focuses on emotional engagement and effectively incorporating video as a part of your brand’s growth strategy. It’s a must-read for anyone looking to increase the ROI of their online video presence.
by Aaron Agius and Gián Clancey
This debut from a pair of entrepreneurs is an excellent read for anyone looking for a quick read on a quick method for building up their customer base. Agius and Clancey go a step beyond marketing stats and plans by incorporating behavioral and social science. The result is a well-rounded and authentic approach to standing out in a world overflowing with media options.
Reading any or all of these recommended video marketing books will help elevate your video marketing strategy and succeed in your goals for the coming year.
If you are looking for even more book recommendations beyond video marketing books, check out our top 10 books for creativity in business.
Tell us, do you have any other books on video marketing that you recommend?