At TruScribe, our primary goal is to help you and your organization to “set your message free” through the use of engaging whiteboard animation. However, in order to understand why this is so important, we must first look at what exactly is holding your company’s story back from being heard and retained by your audience members.
We call these limitations “strings,” and over the next few posts on this blog, we’ll be going into more detail on the top five strings that trap your message from being fully realized by your audience.
Today, we’ll start with string #1 – the fact that most messages are trapped in mediums (typically text or audio content) that are harder for people to consume.
While it might seem strange to think of video as an ideal format for message delivery – especially considering that the rise of internet video is still somewhat in its infancy – the reality is that this particular medium represents one of the best ways to share your messages with your audience.
In fact, according to recent studies, pairing the vocal delivery of your information with video imagery results in two times more message retention than conveying information via video alone – and nearly six times the retention achieved using audio files alone. As a result, if you’re serious about getting your message out to your audience members, consider that the combination of voice and video found in whiteboard scribing videos may be the ideal way to bring about this result!
It’s also important to note that there’s never been a better time to share your message using online video services. Here’s why:
Online video viewing habits continue to skyrocket, with the average online viewer consuming 20 hours of video footage each month. And increasingly, users are viewing longer and longer videos at a time – meaning that they’ve already been conditioned to receive your message in this way.
Video files offer significantly better SEO results than text alone. Both search users and the search engines love to see video files in the natural search result listings, making your video files as much as 50 times more likely to be ranked for your target keywords than standard text pages.
YouTube is already the third most-viewed website in the world. The popular video sharing service is a search engine in its own right, with tons of traffic from interested online viewers. As there’s no end in sight to the upward trend of video viewership, you’ve got every reason in the world to position your company as a leader in online video now.
To learn more about how you can cut the string of message-trapping mediums, email TruScribe today at GetStarted@TruScribe.com Using our proven whiteboard scribing processes, we’ll help you to create engaging videos from any message that can be launched online to both entertain and educate your audience members in a way that resonates with them!