HR Teams can improve employee benefits communication with whiteboard videos.
Key takeaways:
- Using videos can improve employee benefits comprehension, helping them better understand their options, feel valued, and positively affect utilization
- Whiteboard videos engage people with stories to pull them in and make a bigger impact.
- Stories, and TruScribe’s Scribology method, help HR teams attract and retain employees’ attention
In today’s increasingly competitive labor market, the pressure to attract and retain top talent is at an all-time high. Crafting and delivering the right message has never been more crucial, particularly when it comes to communicating employee benefits effectively. The stakes are higher, and employees are more discerning about what they value. To stand out, companies must not only fine-tune their benefits offerings but also communicate them in ways that resonate deeply and drive engagement. A well-executed strategy can help HR teams foster loyalty, enhance employee satisfaction, and ultimately, improve retention.
The challenges of benefits communication
Benefits programs are packed with complex details that can easily overwhelm employees, leading to confusion and disengagement. The challenge lies in breaking down this information in a way that’s clear, relevant, and compelling. Without a strategic approach, even the most well-designed benefits can go unnoticed or underappreciated.
The solution? Crafting the right message and delivering it using a communication vehicle that employees are both comfortable with and receptive to.
The right message helps your employees and your organization
Employee benefits are a cornerstone of your organization’s compensation package, but effectively communicating them is not always straightforward. Employees have diverse needs and expectations, and companies often struggle to keep up with growing demands and evolving benefits trends.
Effective communication is key to employee retention. When employees understand their benefits clearly, they’re more likely to take full advantage of them, resulting in higher satisfaction and loyalty – not to mention greater employee benefits utilization that improve your return on investment.
Businesses that excel in delivering engaging benefits information also build a reputation for supporting employee well-being. Consistently reinforcing the right message signals a commitment to employees, enhancing their connection to your organization.
Storytelling increases employee engagement
Whiteboard videos have become a go-to tool for engaging employees, particularly when conveying complex messages. Their effectiveness comes down to the visual storytelling, simplicity, and their ability to cater to different learning styles.
Whiteboard videos break down complicated subjects into consumable visuals. The hand-drawn animations, paired with clear narration, guide viewers through the content at a pace that’s easy to follow. This simplicity keeps viewers engaged, and the step-by-step illustrations prevent information overload.
Each employee is unique, and each has a different learning preference. Some are more visual learners, while others might retain information better through auditory or kinesthetic methods.
Whiteboard videos combine these elements, making them effective in delivering information to a broad audience. The combination of visual representation, voiceover, and sequential storytelling caters to multiple learning styles, improving comprehension and retention.
This narrative-driven approach also creates a connection, shifting the content from a lesson or lecture to an engaging story. This storytelling element helps employees grasp and remember key points, plus motivates them to act on the message. Through this blend of simplicity and strategic storytelling, whiteboard videos make complex messages memorable and impactful.
Videos set HR teams up for success
Building a strong benefits brand requires more than just offering great benefits; it hinges on effectively communicating those benefits in a way that resonates with employees. Consistency in messaging is crucial, as is choosing the right communication tools. To truly connect, HR teams need to meet employees where they are, focusing on methods that align with their daily routines and preferences.
This is where video shines. Unlike PowerPoints or pamphlets, which can feel static and impersonal, videos offer a dynamic way to connect with employees. With employees being 75% more likely to watch a video than read an email or printed material, video is not just a preferred format—it’s an essential one.
Videos also have the flexibility to be shared across multiple platforms, from emails and intranet to webinars, making them highly accessible. By replacing static presentations with videos, HR teams can ensure employees grasp key messages, leading to more informed decisions and stronger connections to their employer.
Scribology: Why It Works
TruScribe takes whiteboard video production to the next level with its Scribology method, a unique combination of brain science, visual cues, and storytelling techniques designed to maximize engagement and retention.
The key to effective videos lies in understanding how the brain processes and remembers information. TruScribe’s Scribology method incorporates principles of neuroscience that tap into cognitive functions such as attention, memory retention, and comprehension. Using a blend of hand-drawn illustrations, motion, and narration, TruScribe’s video artists can strategically direct viewer attention to reinforce key messages.
For instance, our artists will continuously evolve the visuals in a way that piques curiosity. As the images are created in real-time on the screen, viewers are compelled to pay attention to see how the visual story unfolds. This tactic helps keep your employees engaged and ensures your message sticks long after the video has ended.
Additionally, Scribology video leverages storytelling techniques that create a narrative around the information being presented. People are wired to remember stories, and by framing complex benefits information within a narrative, employees are more likely to remember the details.
Elevate your benefits communication strategy
Whiteboard videos offer a competitive solution for delivering complex benefits information in a clear, engaging, and memorable way. TruScribe’s Scribology method relies on science-backed techniques to capture employees’ attention and improve retention.
Talk to TruScribe about a quote to get started today.