Explainer videos are a powerful solution for connecting with today’s workforce.
Key Takeaways:
- Video’s dynamic combination of visuals and sound significantly improves how employees engage with and understand complex information.
- Video can add a personal touch to digital communications, making HR messages feel more sincere and relatable.
- Videos disseminate key information swifter than traditional text-based methods, saving time for both HR teams and employees.
- Employees can access videos across multiple devices and revisit the content as needed to ensure understanding.
Corporate communication is undergoing a significant transformation, particularly in Human Resources (HR) departments. As organizations embrace new technologies and navigate evolving workforce dynamics, video has become a cornerstone of communication strategies. This shift is driven by video’s proven ability to enhance efficiency, boost engagement, and improve the effectiveness of messaging, qualities essential in today’s competitive, diverse business landscape. Explainer video’s rise in HR isn’t just a trend; it’s a strategic response to the growing need for clear, compelling, and accessible communication.
What is an explainer video?
An explainer video is a concise and informative video designed to communicate a complex idea or message in a simple and accessible way. These videos often use a combination of clear narration, compelling visuals, and storytelling techniques to break down complicated topics or instructions into easily digestible segments. Whether introducing a new product, service, or concept, explainer videos are a powerful tool to educate audiences, promote understanding, and drive action. At TruScribe, we used our neuroscience-based Scribology method to create memorable explainer videos that grab and hold the viewer’s attention.
How can explainer videos be used in Human Resources
In HR, explainer videos are particularly effective for training, onboarding, and communicating policy updates. They can simplify complex topics such as benefits packages, compliance guidelines, and company values, making this information more relatable and easier to retain for employees. For example, a benefits or compensation team can use an explainer video to communicate the intricacies of retirement plans or healthcare options. This visual and narrative approach ensures key details are clearly conveyed, improving employee understanding and engagement.
A well-made explainer video is engaging and delivers the message in an easy-to-understand way. By combining visual and auditory elements, videos boost engagement, comprehension, and retention. Studies show that 83% of people prefer video for instructional or informational content, highlighting its effectiveness as a medium.
With the right script, you can also use video to build personal connections with the audience. This is especially important in this era of remote work and virtual communication. Video content is a powerful tool that bridges this gap. Here’s why:
- Videos humanize communication.
Videos can bring the human touch to digital interactions by displaying facial expressions, tone of voice, and body language. These elements are crucial in conveying emotions and intentions clearly, making messages feel more sincere. Even TruScribe’s hand-drawn videos are effective at delivering true emotion, such as genuine enthusiasm and empathy, which makes them more personal and engaging.
- Videos build trust.
Trust is the foundation of any relationship, whether personal or professional. Whiteboard videos build trust in HR by simplifying complex information and presenting it in a clear, approachable way. The simplicity combined with the human touch of hand-drawn elements make the content feel more genuine and approachable, fostering a stronger connection with employees. The hand-drawn visuals also create a sense of authenticity and transparency, making employees feel valued and well-informed.
- Videos can be easily personalized for different audiences.
With simple adjustments in language or visuals, the same video can be customized to address diverse groups such as new hires, managers, or remote employees. This personalization makes the message more relevant and engaging, improving audience understanding and connection. By delivering content that resonates on an individual level, videos help organizations communicate more effectively and meaningfully.
- Videos drive employee engagement
Explainer videos are a powerful tool for driving engagement because they quickly capture and maintain attention. They combine visual and auditory elements, making them highly engaging from the first second. This multisensory experience boosts engagement by 300%, far more effectively than text alone, which requires more cognitive effort to process.
Employee engagement is boosted by the accessibility of videos across multiple devices, including smartphones, tablets, and computers. This empowers employees to engage with content at their convenience. Whether on the go or from the comfort of their homes, this flexibility ensures that all staff members have equal access to vital communications.
- Videos inspire action
Videos are a powerful tool that engage viewers emotionally and present information in a relatable way, driving audiences to take action. Including employee testimonials is a particularly effective approach; for example, an HR team could share stories of employees who benefited from wellness programs or similar initiatives. These real-life examples build credibility, resonate with the audience, and highlight tangible benefits. By showcasing relatable success stories, videos not only inspire others to get involved but also foster a sense of connection and shared purpose within the organization.
- Videos can relay messages quickly
Videos are a more time-efficient way of communicating compared to lengthy emails or documents, streamlining information dissemination and saving time for HR teams and employees. This ensures swift updates and consistent understanding across the board.
- Videos can be replayed to aid retention
Replayability is a crucial feature of video content – it enables employees to revisit important information whenever necessary. This benefit is invaluable for training purposes, complex project guidelines, or critical updates, allowing staff to fully grasp and retain essential details at their own pace.
TruScribe: For HR and corporate communication that’s seen, heard, and understood
With our deep experience in corporate communication, Truscribe can help HR departments create explainer videos that are informative, engaging, and genuine. Using principles of storytelling and visual communication, we’ll ensure that your message isn’t just seen or heard but felt emotionally by your employees.
Request a free quote today and discover how TruScribe’s explainer video creation can help keep your workforce informed and engaged.