In an era where attention spans are shrinking and competition for engagement is fiercer than ever, explainer video services have emerged as a game-changer for communication professionals. Why? Because a well-crafted video can convert complex ideas into captivating visual stories that are memorable, engaging, and actionable. By tapping into the power of explainer videos, businesses can transform how they communicate, connect, and convert.
What Are Explainer Video Services?
Explainer video services involve the creation of short, engaging videos designed to simplify intricate concepts, introduce products or services, and encourage action. They employ visual storytelling, clear narration, and dynamic design to present ideas in a way that resonates with audiences.
Core Components of Explainer Video Services
- Scriptwriting: Crafting a concise and compelling narrative.
- Visual Design: Using engaging animations or visuals to complement the script.
- Professional Voiceover: Enhancing relatability and clarity through captivating audio.
- Tailored Messaging: Customizing content to align with the brand’s identity and goals.
These videos are used across industries to achieve a variety of objectives, from onboarding new clients or employees, to simplifying complex technical concepts for broader audiences.
TruScribe is a full-service leader in the industry, having helped more than 1200 B2B clients achieve remarkable outcomes.
Businesses are Embracing Explainer Videos Like Never Before
The demand for video content continues to skyrocket, with businesses increasingly recognizing its unparalleled potential to engage audiences and drive results. Marketing investments in video were projected to reach an impressive $92 billion by 2024. This rapid growth isn’t surprising, as video content consistently delivers higher engagement, retention, and return on investment (ROI).
According to industry data, 93% of marketers now use videos as a core part of their strategies. The reasons are clear: videos offer a unique ability to simplify complex concepts, evoke emotions, and motivate viewers to take action. From product demonstrations and brand storytelling to employee training and internal communications, explainer videos have become an essential tool across industries.
How TruScribe Explainer Videos Work
Explainer videos produced by TruScribe are more than just creative visuals. They are grounded in science. Our neuroscience-based approach to crafting visual stories, Scribology, turns complex ideas into simple, engaging, and memorable experiences.
- Neuroscience of Engagement: Humans are hardwired to respond to movement and visuals, making animated content more captivating than static materials.
- Dual Coding Theory: Combining verbal and visual information strengthens memory retention and understanding.
- Simplification through Storytelling: Explainer videos reduce cognitive load by presenting information in bite-sized, digestible chunks.
Why Your Business Needs Explainer Video Services
The value of explainer videos goes beyond simple communication. They’re an essential tool for businesses looking to stand out in today’s saturated market, and data shows they offer significant benefits.
- Boosted Engagement: Nearly 3 out of 4 consumers prefer learning about products or services through video content.
- Improved Conversion Rates: Adding videos to landing pages can boost conversions by 86%, highlighting the effectiveness of video content in driving user actions.
- Increased Brand Trust: Videos build credibility by making content approachable and relatable.
Whether you’re explaining a product’s functionality or introducing a new service, using an explainer video or video series can ensure your message connects and converts.
How Explainer Videos Drive Results
Explainer videos are a powerful tool for enhancing engagement and driving business performance. Here are some key statistics that highlight their effectiveness:
Impact on Viewer Engagement
- Extended Attention Span: Videos hold viewer attention for an average of 2.6 times longer than text-only content.
- Increased Social Sharing: Social videos generate 1,200% more shares than text and image content combined.
Impact on Business Performance
- Enhanced Information Retention: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- Improved Conversion Rates: Marketers who use video grow revenue 49% faster than non-video users.
From capturing attention to driving action, explainer videos are a powerful catalyst for business growth.
Best Practices for Creating Effective Explainer Videos
Creating an impactful explainer video requires careful planning and execution. We recommend the following 4 steps:
1. Define Clear Objectives
Understand what you want to achieve with your video. This may be driving sales, educating viewers such as customers or internal audiences, or improving brand awareness.
2. Keep It Concise
The ideal explainer video is 60 to 240 seconds long. Properly designed, this length can deliver complicated messages without losing viewer interest.
3. Use Professional Services
Partner with a trusted provider such as TruScribe to ensure your video aligns with your brand’s voice and goals.
4. Optimize for Distribution
Plan how and where to share your video. This may be social media, websites, email campaigns, or presentations.
By following these practices, you’ll maximize your video’s impact and ROI.
3 Key Features to Look for in an Explainer Video Service
1. Storytelling Expertise: A well-told story captures attention and creates an emotional connection with your audience, making your message memorable and impactful. Our scriptwriting services can make sure your content delivers results. We work from drafts, outlines, presentations, conversations, or source materials.
TruScribe’s scriptwriting team can bring your message to life with compelling stories that resonate and drive engagement.
2. Quality and Visual Appeal: High-quality visuals, seamless animations, and professional production are critical for establishing credibility and trust with your audience.
Experience the perfect blend of quality and creativity with TruScribe’s explainer video services.
3. Brand voice: A great explainer video is more than just informative. It is an extension of your brand. Tailoring videos to align with your unique identity, voice, and goals ensures your message resonates with your target audience.
Customized videos deliver a cohesive experience, reinforcing your brand while addressing the specific needs of your viewers.
TruScribe’s custom explainer videos are designed specifically to reflect your brand’s voice.
Common Mistakes to Avoid When Choosing Explainer Video Services
Creating an explainer video is an investment in your brand’s communication and outreach, but not all services deliver the same results. Making the wrong choice can cost time, money, and opportunities. To ensure your explainer video achieves its goals, steer clear of these common pitfalls.
Overlooking Expertise: Not all explainer video services are created equal. While many providers know how to use tools to produce videos, true expertise lies in understanding what makes a video effective. A team trained in the nuances of creating explainer videos goes beyond basic design skills, ensuring the content enhances both attention and retention. Without this depth of knowledge, designers may rely on flashy animations that distract rather than support the message. Choose a provider that combines technical skill with a proven ability to deliver meaningful, results-driven content.
You can trust TruScribe’s proven expertise to deliver truly effective explainer videos.
Settling for Generic Templates: While template-based videos might seem cost-effective, they sacrifice your brand’s uniqueness and personality. Generic designs make it harder for your message to stand out, leaving your audience disengaged.
Stand out with TruScribe’s fully customized explainer video solutions.
Ignoring Distribution Strategy: A great video is only as effective as its reach. Without a clear plan for where and how to share your video, even the best content might go unnoticed. Incorporating distribution strategy into the planning process ensures your video has maximum impact.
TruScribe provides guidance on video distribution to maximize your impact.
Avoiding these common mistakes can distinguish between a successful explainer video and one that falls flat. With the right partner, your video will communicate effectively, resonate with your audience, and achieve your business goals.
Why Choose TruScribe for Explainer Video Services?
Explainer video services are more than a trend. They’re a proven way to captivate audiences, simplify complex ideas, and inspire action.
Whether you want to enhance engagement, improve retention, or drive conversions, these videos deliver measurable results that set your brand apart.
Your message deserves to be seen, understood, and acted upon. Partnering with a TruScribe ensures your explainer video is not just creative but impactful.
TruScribe’s gallery has a diverse collection of explainer videos that highlight our expertise in visual storytelling and design. Each example demonstrates how TruScribe transforms complex ideas into engaging, actionable narratives. Below are some examples of what you will find.
- Healthcare Benefits Explainer: Simplifying complex topics such as insurance plans to help employees understand their options.
- Technology Product Launches: Demonstrating how new tools and platforms solve real-world problems, making them relatable to end-users.
- Corporate Training Videos: Engaging visual content designed to boost employee understanding and retention of key policies and strategies.
- Marketing Campaign Videos: Eye-catching animations to communicate brand stories and connect with target audiences effectively.
- Non-Profit Messaging: Videos that inspire action and drive awareness for important social causes.
When you’re ready to elevate your communication and engagement strategies, TruScribe is here to help. We are a leader in creating explainer videos that captivate audiences and drive measurable results. From scriptwriting to production, our team ensures your message is clear, engaging, and aligned with your brand identity.
Take the next step. When you need explainer video services, partner with an expert: TruScribe. Partnering with TruScribe means you’ll gain a trusted collaborator with over a decade of experience in creating content for industries ranging from technology and healthcare to education and non-profits. We’ll guide you through every step of the process—from scripting to production—to ensure your goals are met. Request a quote today.