Deep Dives into what matters most to us and our clients

Seeing Is Believing: Infographics and the Power of Visual Storytelling Spreadsheets? Snooze. Slide presentations? Overused. Charts? Unwieldy. There’s no doubt that dense information and data are necessary elements of a successful business; their dissemination and evaluation are instrumental to success. But all too often, complex topics and rows of numbers are met with yawns or

If you’ve got a passion project you’re committed to seeing through, you’ve probably considered or started working on crowdfunding your idea. While online fundraising for your project can be effective, there are a few tips you can use to boost attention and retention among visitors to your page and encourage them to support your project.

When it comes to most video, sound is often overlooked, tacked on as an afterthought, or hastily arranged due to time, money, or talent constraints. Although video is a highly visual medium, audio is a make or break element when it comes to effective storytelling via video. In fact, studies have shown that low-quality audio

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What is Scribology?

Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our videos stick. We know that our clients need their videos to

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For Better Meetings, Ditch Boring Presentations Are you still driving the same car you drove in 1987? Your answer is likely no, and your reasons are probably numerous: That car’s inefficient by 2019 standards it’s broken down; it’s just plain ugly! But there’s something else that’s been around since 1987 that you’re either using or

Emerging Video Trends in 2019

2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high volume of video means that now more than ever, to

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Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development. There’s a simple reason video’s so ubiquitous: people love it! Video’s a

Our Tagline History is Revealing

We shared the evolution of our logo a few weeks ago. The tagline is another story. It has changed many times as we have grown and expressed the changes in who we were working with and what value we brought them. First Attempt Our first tagline, “Give Your Voice a Video” reveals our initial mentality,

Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience. Published in 2004, Christopher Booker’s “The Seven Basic Plots: Why We Tell Stories” reportedly