Content marketers aim to share information and to educate their audience about certain topics. If you are in the advertising industry, you can understand that choosing the right approach is important. You need your audience to trust you and your content. You want them to see you as an authority offering educational and informative content
- Published in Creativity in Business, Visual Storytelling, Whiteboard Video
Standing Out with Storytelling in CPG
June 07, 2021
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as consumers will always need these products… but, the CPG market is saturated, and switching costs are low for consumers who
- Published in Creativity in Business, Sales, Visual Storytelling
Ways You Can Use Professional Whiteboard Animations
June 04, 2021
Whiteboard animations are effective tools for explaining complex topics and simplifying difficult ideas. And when people say “whiteboard animation”– those are probably the first things that will pop up in your mind. You might have seen a whiteboard animation about quantum physics, the solar system, and other complicated subjects. However, that is not the only
- Published in Creativity in Business, Visual Storytelling, Whiteboard Video
Whiteboard animation videos are great tools for many things. It is versatile and powerful, which makes it an effective instrument for explaining all sorts of topics. However, your animation video is only as good as your script allows it to be. The script is the skeleton and life of any video out there. It serves
- Published in Scribology, Visual Storytelling, Whiteboard Video
Custom whiteboard animation videos have long been a powerful tool for educating, advertising, and raising awareness. It can help viewers understand complicated topics, see the worth of a brand, or understand the meaning of a cause. This type of animation video serves as an explainer video that involves great storytelling, high-quality illustrations, and valuable content.
- Published in Scribology, Visual Storytelling, Whiteboard Video
Telling Their Story: Narrative in Finance
May 25, 2021
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining concepts, predictions, and approaches directly. Despite this understandable hesitancy, though, your conversations probably already involve
- Published in Visual Storytelling
A custom whiteboard animation video is a classic choice for explainer videos that companies can use for internal seminars or even for advertising purposes. It is a great option for brands that want to present an innovative idea that people may have problems understanding right off the bat. It is also a great tool for
- Published in Creativity in Business, Visual Storytelling, Whiteboard Video
Explaining Financial Concepts with Video
May 14, 2021
There are few topics that matter more to people than their finances, and it’s no mystery why. Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with surprising regularity. As a financial organization, you need to break
- Published in Whiteboard Video
Pro Tips for Creating a Custom Whiteboard Animation
May 09, 2021
A custom whiteboard animation video is great for a lot of things including advertising a brand or raising awareness. It helps simplify complex messages and transform them into engaging and entertaining videos. Here are some tips on how to make a creative custom whiteboard animation: Take advantage of visual storytelling. Everyone likes a good story
- Published in Visual Storytelling, Whiteboard Video
