Blog
Bring more creativity into your business.
How Should We Understand Engagement vs. Retention?
September 07, 2022
A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous” rarely applies to those in poverty, and extreme wealth almost always makes one
- Published in Scribology
Understanding Authenticity
August 30, 2022
We use real drawings and the artist's real hand to create an authentic human connection that leads the viewer while supporting the message.
- Published in Content Trends, Scribology, Visual Storytelling, Whiteboard Video
Breaking Down Silos to Unify and Profit
August 23, 2022
People talk a lot about the issues with a siloed work environment, but how bad is it really? Lost profits, customers, and employee engagement are pretty awful—and that’s not all silos can do to your business. Here are some tips on breaking them down!
- Published in Human Resources, Internal Communications, Training & Development
Logos: Rock ‘n’ Roll’s Finest Branding
August 16, 2022
A logo gives fans a familiar symbol, allowing easy and definite linkage of albums and merchandise to the band. They fulfill a vital mnemonic and cultural purpose for all brands who use them. Read on!
Why Isn’t My Whiteboard Video Animated?
August 11, 2022
Why isn't your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.
- Published in Whiteboard Video
Fall Video Marketing Trends
August 10, 2022
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
What is a Video Series?
August 09, 2022
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program. A video series is a different type of content, with different potential audiences and messages. So what defines a video series, and how can your organization benefit from one? A
- Published in Whiteboard Video
Visuals: Driving Beliefs and Myths
August 04, 2022
Why do people believe weird stuff? Is it an innate trait? Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind? Or is something else at play?
- Published in Content Trends, News, Visual Storytelling
The Process of Creativity and Innovation
August 02, 2022
The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate.
- Published in Creativity in Business
