What is a Video Series?
October 15, 2020
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program. A video series is a different type of content, with different potential audiences and messages. So what defines a video series, and how can your organization benefit from one? A
- Published in Whiteboard Video
Wearable Visual Storytelling
October 14, 2020
Fashion is designed to tell a visual story that appeals to consumers the brand’s visual story becomes a part of the consumer’s individual visual story.
- Published in Visual Storytelling
Why Does My Whiteboard Video Have Only One Accent Color?
September 17, 2020
When it comes to recommendations, a good whiteboard video production company should also have some sage advice when it comes to use of color. That advice almost always involves using only one color—an accent color.
- Published in Whiteboard Video
The Importance of Creativity in the Business World
September 15, 2020
Creativity is important in a way that can directly affect how a product is designed, how it sells, and how your team continues their work.
- Published in Whiteboard Video
What Makes Visual Storytelling Good: Black Lives Matter
September 10, 2020
The idea of “good” visual storytelling can be approached from many angles, from how much it increases viewer engagement through how well the viewer retains the information after viewing the visual narrative. There’s another metric, though, that follows close behind retention: action. When it comes to social movements, visual storytelling needs to be retainable
- Published in Visual Storytelling
Metaphors and More: How Image Types Affect a Script
September 08, 2020
While there are few “never” situations with imagery, today we look at these types of visuals as they affect a script—the same script.
- Published in Visual Storytelling
Sounds Perfect: How to Select Voiceover Talent for your Video
September 03, 2020
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to client needs. We’ve talked about this for years, but it’s important to remember, though, that
- Published in Whiteboard Video
Repurposing Live-Action, Written Material, and More: How to Convert Old Content to Whiteboard Video
September 02, 2020
At TruScribe, every part of your whiteboard video is designed to serve and amplify your message. It’s that message—and the script that will articulate it—that often causes the most difficulty in the early stages of whiteboard video production. That’s why starting from a message you’ve already used in old content can provide an early
- Published in Whiteboard Video
Creating Successful Visual Storytelling for Marketing
September 01, 2020
Visual storytelling and marketing aren't equations but rather discussions of what people connect with. Here are some best practices.
- Published in Visual Storytelling
