Explaining Financial Concepts with Video
May 14, 2021
There are few topics that matter more to people than their finances, and it’s no mystery why. Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with surprising regularity. As a financial organization, you need to break
- Published in Whiteboard Video
Creativity: Option or Necessity?
April 30, 2021
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the value of creativity in business. To let the fantasy-prone creative types have their way, Levitt insists, would
- Published in Content Trends, Creativity in Business, Visual Storytelling
Using Visual Storytelling for Training
April 22, 2021
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your audience. In this piece, we look at how visual storytelling can transform your organization’s training programs,
- Published in Content Trends, Training & Development, Visual Storytelling
Whiteboard For The Attention Economy
April 14, 2021
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a material-based economy to an attention-based one, is certainly not new, but seems to become more accurate every
- Published in Whiteboard Video
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less
- Published in Scribology, Visual Storytelling
Symbols, Meaning and Branding
April 01, 2021
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition you prefer, words and gestures as well) that can be nearly universally understood. Let’s examine
- Published in Scribology, Visual Storytelling
What You Need (and Only What You Need)
March 30, 2021
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject. To quote
- Published in Scribology, Visual Storytelling
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While
- Published in Scribology, Visual Storytelling
How Should We Understand Engagement vs. Retention?
February 24, 2021
A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous” rarely applies to those in poverty, and extreme wealth almost always makes one
- Published in Scribology
