Your Video Production Kickoff
Wednesday, 13 March 2019
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our creative insight and video expertise, but end up returning to us again and again
- Published in Whiteboard Animation Video
Content is King, Promotion is Queen
Wednesday, 06 March 2019
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
- Published in Video Marketing
A 3 Step Plan for Video Content Marketing Strategy
Thursday, 28 February 2019
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted platforms like Facebook and LinkedIn become even more integrated with
- Published in Video Marketing
3 Common Fears of Scriptwriting
Wednesday, 20 February 2019
Communication doesn’t always come naturally. We’ve all been there – in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the main point leaves our brain the minute the speaker steps
- Published in Scriptwriting
This Valentine’s Day, We’re Celebrating our Clients
Thursday, 14 February 2019
These days, we’re bombarded by countless distractions during every waking hour. It’s easy to get distracted by breaking news alerts. And it’s tempting to spend hours grazing social media sites. But once a year on Valentine’s Day, we have the opportunity to step back and think about who and what we truly love. Love is
- Published in Truscribe Clients
4 Lessons Learned from this Year’s Super Bowl Ads
Thursday, 07 February 2019
Love ‘em or hate ‘em (much like your favorite football team or the rival team you despise) Super Bowl Ads are a perennial barometer of our nation’s collective zeitgeist. Since a single 30-second ad placement can cost five million dollars, you can bet there’s a lot of valuable marketing brainpower behind each one. Sure, there
- Published in Creativity, Whiteboard Animation Video
Outgrowing into Something New
Tuesday, 29 January 2019
We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
- Published in News, Whiteboard Animation Video
Change in 2019.
Thursday, 17 January 2019
The word “change” is simultaneously a buzzword, a pivotal idea and a fact of life. Change can be fluid, signaling a shift in focus or energy. Change is informative- no matter the change, typically everyone learns something from it, whether it be about a topic or themselves. Change can be a catalyst for a full-on
- Published in News, Whiteboard Animation Video
Year of the Whiteboard!
Tuesday, 16 January 2018
Where do new ideas get legs? The Whiteboard. Recent years have shown, however, that the many divides of the business landscape across verticals and disciplines are indeed being bridged. The silos are coming down. In 2017 alone, we have seen marketing and product teams collaborating more than ever, company leadership embedding itself within their sales
- Published in Behavioral Psychology, Scribology, Whiteboard Animation Video
