Emerging Video Trends in 2019
Thursday, 18 April 2019
2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high volume of video means that now more than ever, to
- Published in Marketing
What is the Ideal Length of Video?
Thursday, 11 April 2019
Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development. There’s a simple reason video’s so ubiquitous: people love it! Video’s a
- Published in Marketing
Our Tagline History is Revealing
Thursday, 04 April 2019
We shared the evolution of our logo a few weeks ago. The tagline is another story. It has changed many times as we have grown and expressed the changes in who we were working with and what value we brought them. First Attempt Our first tagline, “Give Your Voice a Video” reveals our initial mentality,
- Published in News
How to Create a Script from 7 Major Storytelling Plots
Thursday, 28 March 2019
Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience. Published in 2004, Christopher Booker’s “The Seven Basic Plots: Why We Tell Stories” reportedly
- Published in Scriptwriting
New Logo, Who’s This?
Thursday, 21 March 2019
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate: The
- Published in News
Are You Using Marketing Video And Animation The Right Way?
Monday, 18 March 2019
It’s important to stay up-to-date with new and innovative techniques on how businesses and creators are reaching their audiences. More and more often, internet users are looking for more engaging types of content to hold their attention. This is just one reason why video has become such a successful medium online and why you should
- Published in Marketing
Your Video Production Kickoff
Wednesday, 13 March 2019
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our creative insight and video expertise, but end up returning to us again and again
- Published in Video
Content is King, Promotion is Queen
Wednesday, 06 March 2019
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric rise of video, particularly in the following quote: “If people are to
- Published in Marketing
A 3 Step Plan for Video Content Marketing Strategy
Thursday, 28 February 2019
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted platforms like Facebook and LinkedIn become even more integrated with
- Published in Marketing
