Whiteboard For The Attention Economy
April 14, 2021
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a material-based economy to an attention-based one, is certainly not new, but seems to become more accurate every
- Published in Whiteboard Video
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark. Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less
- Published in Scribology, Visual Storytelling
Symbols, Meaning and Branding
April 01, 2021
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition you prefer, words and gestures as well) that can be nearly universally understood. Let’s examine
- Published in Scribology, Visual Storytelling
What You Need (and Only What You Need)
March 30, 2021
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion. We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject. To quote
- Published in Scribology, Visual Storytelling
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While
- Published in Scribology, Visual Storytelling
How Should We Understand Engagement vs. Retention?
February 24, 2021
A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous” rarely applies to those in poverty, and extreme wealth almost always makes one
- Published in Scribology
Seventies Scribology Cinema: Our Design Principles in Film
February 17, 2021
Classic 70's cinema highlights design principles like framing, voice, accent color, message, image density, and human forms.
- Published in Scribology
Let’s look at TruScribe's design principles of Scribology at work in gaming - looking at outstanding games of the last twenty-plus years.
- Published in Scribology
How to Write an Effective Product Video Script
February 10, 2021
Learn how to write a product video script so you don't lose viewers due to the by-the-numbers nature of some of the material.
- Published in Products and Services, Scriptwriting
