Bring more creativity into your business.


It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate.  The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a material-based economy to an attention-based one, is certainly not new, but seems to become more accurate every
There are a lot of ways that whiteboard animation can truly supercharge your audience’s engagement and retention—but there are also a lot of ways that it can miss the mark.  Instead of exploring these positives and negatives through purely theoretical discussion, let’s use the following script segment to show the results of best (and less
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong.  Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition you prefer, words and gestures as well) that can be nearly universally understood.  Let’s examine
While it might seem that there’s no such thing as too much information, the truth is that restraint is frequently more valuable (and requires more effort) than total inclusion.  We can likely all agree that we’d rather a carefully written page of information than a wandering fifty page dissertation on the same subject.  To quote
Gaming Design Principles
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game designer doesn’t just focus on visuals—a better term would be “obsess.” While
A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous” rarely applies to those in poverty, and extreme wealth almost always makes one
Classic 70's cinema highlights design principles like framing, voice, accent color, message, image density, and human forms.
Let’s look at TruScribe's design principles of Scribology at work in gaming - looking at outstanding games of the last twenty-plus years.
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Learn how to write a product video script so you don't lose viewers due to the by-the-numbers nature of some of the material.