We really think that as more people see and become interested in video scribing, there are going to be even more techniques added to the list in an attempt to innovate and stand-out. At the end of our first video, Susan Weinschenk Ph.D., quoted Albert Einstein. He said, “Any intelligent fool can make things bigger and more complex. It takes a touch of genius, and a lot of courage, to move in the opposite direction.” This quote is not a stick we use to poke at our competition, but rather a ruler we use to measure how we develop our style. It can be hard enough to get the first 5 parts of video scribing right. And anything beyond that can start creating layers of distraction from what all of these videos are trying to do, communicate a message.
So our name TruScribe isn’t about other methods of video scribing being false, not at all. As we innovate in this niche, the name simply guides us, like Einstein does, to remain True to the 5 fundamentals and to be True to what our clients are trying to do, spread their message.
You’ve seen video scribing. That’s how you got here. You know what it is, and from a distance it all has a similar feel.
Here’s a short list of the video scribing basics:
1. A message
2. A voice-over
3. A hand quickly drawing images and text
4. The images are black on a white background with a color thrown in.
5. The canvas moves to a new white space so more things can be drawn
You could probably add a couple things that you’ve seen here and there.
6. Really complex elaborate illustrations and scenery
7. Zooming out to reveal all the images at once
And even more recently we’ve seen
8. The hand making things magically appear
9. Dramatic music and voice-overs
10. Color everywhere