Key Takeaways
- Choose a company with a strategic, science-backed approach, such as TruScribe’s Scribology, for maximum engagement.
- Look for a diverse portfolio demonstrating storytelling expertise across industries.
- Ensure customization options to align with your brand identity and communication goals.
- Read client testimonials and case studies to assess the company’s credibility.
- Clarify pricing and timelines to ensure transparency and efficiency.
The Growing Need for Animated Explainer Videos
In today’s fast-paced digital world, businesses struggle to capture and hold their audience’s attention. Animated explainer videos have emerged as an effective solution, transforming complex ideas into clear, engaging visuals that simplify messaging and drive action.
But with so many animated explainer video companies available, how do you choose the right one for your brand?
This guide will walk you through the eight key factors to consider when comparing top providers, helping you make an informed decision that aligns with your goals.
1. Industry Expertise: Does the Company Understand Your Needs?
Not all animation companies are created equal. While some specialize in general content, others focus on specific industries like healthcare, technology, or finance.
What to Look For:
- A Strong Portfolio: Review past work to see if their style fits your brand.
- Industry Experience: Have they worked with companies in your field?
- Complexity Handling: Can they break down intricate topics into simple, engaging content?
TruScribe’s Advantage
TruScribe has a strong track record in HR communications, working with major corporations to create videos about benefits, company policies, compensation structures, and employee training. Our videos help companies communicate critical information to employees in a clear, engaging way. We also produce content for sales, marketing, IT, compliance, and corporate training. Our ability to translate dense, complex topics into simple, engaging narratives makes us the go-to choice for companies looking to improve communication across all departments.
Check out our gallery to see our work.
2. Storytelling Approach: Does Their Content Resonate with Viewers?
An animated explainer video isn’t just about flashy visuals. It needs a compelling narrative to be effective.
What to Look For:
- Engaging Storytelling: Does the company use a structured approach to captivate audiences?
- Science-Backed Techniques: Do they leverage psychology and behavioral science for engagement?
- Script & Voiceover Expertise: Are they skilled at crafting narratives that connect with viewers?
TruScribe’s Scribology Method
TruScribe applies Scribology, a unique blend of neuroscience, behavioral psychology, and visual storytelling to maximize audience retention. This science-backed approach is one of the reasons companies across industries, especially HR, marketing, and education, continue to rely on us for their video content.
3. Customization & Branding: Will Your Video Be Unique?
Many companies use pre-made templates, resulting in generic, forgettable videos.
What to Look For:
- Tailored Visual Style: Does the company adapt to your branding?
- Brand Consistency: Does the video align with your messaging and tone?
How TruScribe Stands Out
TruScribe ensures each project is custom-built to fit your brand identity. Whether for marketing, internal training, or corporate communications, we create videos that resonate with your audience.
4. Client Reviews & Case Studies: What Do Others Say?
Customer feedback offers valuable insights into a company’s reliability and quality.
What to Look For:
- Positive Testimonials: Are clients satisfied with the final product?
- Proven Track Record: Have they worked with well-known companies?
TruScribe’s Reputation
TruScribe is trusted by Fortune 500 companies and startups alike. Our work with brands like Dell, Fidelity, Medtronic, and NASA speaks for itself. But don’t take our word for it: check out our success stories and client reviews here.
5. Production Process: Is It Transparent & Efficient?
A well-defined production process ensures smooth collaboration and timely delivery.
What to Look For:
- Clear Workflow: Do they outline each stage (script, storyboard, animation, revisions)?
- Client Collaboration: Can you provide feedback throughout the process?
- Reliable Deadlines: Are they known for on-time delivery?
TruScribe’s Process
TruScribe follows a 5-step process: Script > Voiceover > Storyboard > Animation > Review, ensuring efficiency and clarity. It also ensures a smooth, stress-free experience.
6. Pricing & Value: Are You Getting What You Pay For?
Explainer videos can vary widely in cost. While budget options exist, sacrificing quality can hurt your brand’s credibility.
What to Look For:
- Transparent Pricing: Are costs clearly outlined upfront?
- Quality vs. Cost Balance: Is the company offering real value for the price?
- No Hidden Fees: Are revisions and add-ons included in the quote?
TruScribe’s Pricing Model
We provide detailed Statements of Work (SOW), ensuring transparency with no surprise fees.
7. Science of Engagement: Does the Company Use Data-Driven Strategies?
An effective explainer video should be more than just entertaining. The best whiteboard videos should be created using scientific principles that enhance information retention.
What to Look For:
- Neuromarketing Techniques: Does the video stimulate memory and comprehension?
- Strategic Motion & Contrast: Are visuals designed to guide the viewer’s attention?
- Cognitive Load Management: Is information presented in a digestible way?
TruScribe’s Scientific Approach
TruScribe’s Scribology method ensures that animation, voice, and movement work together to maximize engagement.
8. Customer Support & Flexibility: Will They Work With Your Needs?
Excellent customer service is essential for a smooth production experience.
What to Look For:
- Responsive Communication: Do they provide updates and feedback loops?
- Revision Flexibility: Are they open to adjustments based on your input?
- Post-Production Support: Do they offer assistance after project completion?
TruScribe’s Client-Focused Service
TruScribe prioritizes collaboration and clear communication. We make sure our clients feel well supported throughout the project.
Final Checklist: How to Choose the Right Animated Explainer Video Company
Selecting from the many animated explainer video companies available can be overwhelming. The right choice will align with your industry needs, storytelling goals, and budget while ensuring maximum audience engagement. Use this checklist to compare top providers and make an informed decision.
⬜ Industry Expertise: Do they understand your niche?
⬜ Storytelling Strength: Is their narrative approach engaging and strategic?
⬜ Brand Customization: Can they adapt to your brand’s needs?
⬜ Client Reputation: Do past clients recommend them?
⬜ Efficient Process: Is their workflow structured and reliable?
⬜ Fair Pricing: Are you getting good value for your budget?
⬜ Science-Backed Engagement: Do they use proven techniques to maximize retention?
⬜ Customer Support: Is their team communicative and flexible?
If a company checks all these boxes, you’re on the right track to producing an animated explainer video that captivates and converts.
Conclusion: Make the Right Choice for Your Brand
Choosing the best animated explainer video company is a crucial investment in your brand’s messaging. A great video simplifies complexity, engages audiences, and drives action.
If you’re looking for a company that combines creativity, science, and proven storytelling techniques, TruScribe is the clear choice.
Get in touch today to bring your message to life with powerful, science-backed video storytelling!