by Andrew Herkert | Jun 17, 2020 | Creativity in Business
Few trends in pop culture have stuck around as lastingly as the genre that George A. Romero invented: the zombie movie. With The Walking Dead going strong after ten seasons, video games full-to-bursting with zombie escapades, and zombie fiction like World War Z...
by Andrew Herkert | Jun 16, 2020 | Whiteboard Video
“I’m a yarn teller. My job is to engage you as much as I can and as often as I can.” This simple declaration of intent comes from the brilliant Ridley Scott, long celebrated as one of Hollywood’s premier directors. From extraterrestrial terror to fantasy to...
by Andrew Herkert | Jun 12, 2020 | Whiteboard Video
That title really says it all. We often think of innovation in tangible terms. A product with the latest technology is highly innovative. An innovator is someone with a seat at the table at a Fortune 500 company responsible for delivering millions of dollars of...
by Andrew Herkert | Jun 11, 2020 | Content Marketing, Content Trends
What, exactly, is the ‘marketing funnel?’ Essentially, it’s a model that helps us visualize and understand customers’ place on their sales journey with your brand. Traditionally, it has three stages: Awareness, Consideration, and Decision (respectively, the Top,...
