by Andrew Herkert | Apr 30, 2020 | Scribology
Scribology at the Movies TruScribe’s visual design principles of Scribology (our made-up word), derived through psychological and neuroscientific research, inform our choices on a daily basis. They help us create content that satisfies our clients. And...
by Andrew Herkert | Apr 29, 2020 | Scriptwriting, Whiteboard Video
Often, the hardest script to write is one for an unknown audience. You frequently have no way to gauge interests, desires, or demographics. So your video will be something of an educated guess at what your audience wants to see. When writing a business to business...
by Andrew Herkert | Apr 28, 2020 | Scriptwriting, Whiteboard Video
So, you’ve decided to write a whiteboard video. Great call! You’re well on your way to sending your message in a more engaging and retainable way. But before you dive in, take a few moments to think about what makes whiteboard different from other types...
by Andrew Herkert | Apr 27, 2020 | Creativity in Business
Have you checked out online whiteboard tools, like in Zoom, for your remote team meetings? How has it gone? Today, Eric Oakland, TruScribe’s Chief Innovation Officer, walks through 5 best practices for using online whiteboards to make your team meetings more...
by Andrew Herkert | Apr 24, 2020 | Creativity in Business
With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
