by Andrew Herkert | Nov 28, 2019 | Content Marketing, Content Trends
Books on (Video) Tape to Help You Hit the Ground Rolling Next Year By now, video is probably a key element of your content marketing strategy. 87% of marketers use video in some capacity. And 93% of marketers say they’ve landed a new customer after implementing video...
by Andrew Herkert | Nov 21, 2019 | Whiteboard Video
Ever lost a sock to the washing machine? You’re a target customer for day-of-the-week socks. They save you time by taking the guesswork out of your foot wardrobe. Buy a few matching sets, and even if you lose a sock or two, you’ll never be out a pair. The...
by Andrew Herkert | Nov 14, 2019 | Content Marketing, Content Trends
‘Tis the season! No, we’re not talking about the season for roasted turkey dinners, roaring fires, weather delays, and counting down to a new year. It’s the time of year when marketing teams everywhere are diligently (or stressfully) hunkered down over spreadsheets...
by Andrew Herkert | Nov 12, 2019 | Content Marketing, Content Trends
Turn Old Content Into New Business There are dozens of ways to repurpose content that’s past its prime. Ways that can generate revenue, create social buzz, and gain a fresh audience for your message. These days, our water bottles can evolve into a rug, or an old...
by Andrew Herkert | Oct 31, 2019 | Creativity in Business
Back in 2010, IBM took the initiative to assess the corporate landscape through the eyes of its CEOs. At the time, it was the largest survey of its kind. They polled over 1500 leaders across 60 nations and 33 industries. A key finding that leaped out as a surprising...
