How to Keep Your Audience’s Attention
Think back to the worst PowerPoint presentation you’ve ever had to sit through. We’re talking about drab slides, poorly-chosen animations and – worst of all – slide after slide of dry, boring bullet points.
Remember exactly how it felt to sit and listen to the speaker’s monotone, trying to keep your feet from fidgeting and your fingers from straying to your smartphone.
If you think that there’s got to be a better way to convey your company’s message, you’re absolutely right!
Tell a Story
Too often, your message becomes tangled up in a format that’s hard for audiences to process. Although it’s important to convey information about your competitive advantage and the specific benefits and features your product offers, detailing your value proposition through PowerPoint slides full of buzzwords and bullet points isn’t doing your message any favors.
So what’s the solution?
Share information in story format. This is a much more engaging alternative.
Our brains are conditioned to hone in on stories, which means that your listeners will be better able to process and understand your company’s message if it resembles this type of pattern.
Now, we’re not saying that you need to start out every sales presentation using a tacky, “Meet Bob” approach. While that might work in some situations, corporate or B2B sales isn’t usually one of them.
Instead, you’ll want to capture some of the elements that make storytelling so effective in your business presentations in order to set your message free.
Here’s how to do it:
Focus on the relationships between ideas and how these ideas impact your listeners.
Doing so gives listeners the impression that they’re hearing an engaging and compelling story without any cutesy gimmicks.
Break your content up into easily digestible chunks.
Think about books, which are structured by chapters and then broken down even further by paragraphs. This implicit hierarchy gives the brain a break and allows it to process information at its own pace – making it much more likely that your message will be retained by listeners.
Tailor your story to your clients’ experiences.
Stop focusing so closely on what your product can do and use your sales presentation to actually show clients how you can heal what’s ailing them!
Transform your Message
Obviously, if you’re working with traditional presentation methods, your ability to create engaging, story-style sales pitches will be limited. That’s one of the reasons we’re so passionate about the potential whiteboard videos hold for sales message delivery.
Using our Scribology video format, we’re able to transform your dated, bullet point-riddled PowerPoint slides into compelling videos that make use of simple images, refined colors and focused framing in order to un-trap your message and deliver your corporate story in a way your audience can process and enjoy.