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7 Steps to Building an Effective Benefits Communication Strategy

7 Steps to Building an Effective Benefits Communication Strategy

by Jim Herkert | Sep 12, 2024 | Employee Benefits, Human Resources, Internal Communications

Enhance the way you communicate employee benefits information with these seven best practices for your communication strategy. Key takeaways: Define clear goals using the SMART tool. Personalize your strategy to your audiences Choose the right training methods Get the...
Breaking Down Silos to Unify and Profit

Breaking Down Silos to Unify and Profit

by Andrew Herkert | Aug 23, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development

A siloed work experience is a problematic one.  This is well-acknowledged throughout the business world, and yet reversing the trend remains harder than spotting it.  Let’s take a look at what it means to be siloed, how businesses can best approach breaking...
NFTs and Visual Design: Converts and Concerns

NFTs and Visual Design: Converts and Concerns

by Andrew Herkert | Jun 2, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling

If you’ve never heard of the phrase “the zeal of the convert,” I strongly recommend clicking that hyperlink and exploring the idea.  In essence, it’s the phenomenon of “fierce devotion of someone whose belief system has changed because of personal experience or...
Dark Social: Marketing Behind the Scenes

Dark Social: Marketing Behind the Scenes

by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling

Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love.  Dark social is traffic and sharing that occurs via direct or private connections. Think...
Traits to Look for When Hiring for Creativity

Traits to Look for When Hiring for Creativity

by Andrew Herkert | Apr 26, 2022 | Content Trends, Creativity in Business, Human Resources, Training & Development

Creativity in business drives innovation, sharpens your competitive edge, and much, much more.  Understanding this, you’ll naturally be inclined to hire some creatives to bolster your team’s success—but what traits should you look for in an applicant when...
Boosting Engagement with Organizational Learning

Boosting Engagement with Organizational Learning

by Andrew Herkert | Apr 19, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development

When we think of employee engagement, we need to forget some of the more common uses of the word.  If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or “compelling”—a substitution that doesn’t apply to the...
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