by Andrew Herkert | Dec 14, 2021 | Content Trends, Products and Services, Whiteboard Video
As we move through the final quarter of 2021, it’s undeniable that the transition in 2022 will be perhaps more subtle than we’d like. “In 2022 the COVID-19 pandemic will continue to impact our lives in many ways,” writes Bernard Marr for Forbes, citing the...
by Andrew Herkert | Dec 9, 2021 | Content Trends, External Communications, Training & Development, Whiteboard Video
While earning my Paralegal certificate, I remember a question coming up a few times relating to just why study, and understanding, of the law was so important. Consistently, the response was short and effective (and I am paraphrasing a bit, as it’s been a...
by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
by Andrew Herkert | Nov 30, 2021 | Content Marketing, Content Trends
Content marketing has never lost its appeal—and depending on how you track it, that appeal may go as far back as the 1800’s. We’ve previously discussed the medicine show, a sort of traveling performance/sales pitch, as a solid example of early content...
by Andrew Herkert | Nov 23, 2021 | Content Marketing, Content Trends, External Communications, Human Resources, Internal Communications
If there’s one thing that almost all organizations have shared over the past two years, it seems to be this: business as usual is neither desirable nor viable. As we make progress against COVID-19’s hold on our daily lives (unnervingly slow though it may be),...
