by Andrew Herkert | Apr 14, 2021 | Whiteboard Video
It seems like we’re stuck with ‘the attention economy,’ despite numerous voices calling out the phenomenon as unhealthy and unfortunate. The term, traced to theoretical physicist Michael Goldhaber’s 1997 announcement that the world’s economy was transitioning from a...
by Andrew Herkert | Feb 10, 2021 | Content Trends, Products and Services, Scriptwriting, Whiteboard Video
In business and in everyday life, all of us occasionally struggle to communicate the ideas that mean the most to us. When a listener isn’t engaging with something we find exciting, important, or novel, it can be disheartening—especially when the topic is a major...
by Andrew Herkert | Feb 1, 2021 | Whiteboard Video
As life sciences firms say goodbye to 2020 and look to find a new, positive normal, an examination of emergent and significant video trends in 2021 can provide a roadmap to success. How will your firm’s video content look in 2021? And what kinds of trends will you...
by Andrew Herkert | Jan 19, 2021 | Whiteboard Video
With a year that seemed to last an eternity, it’s no surprise that all eyes are on the future. All industries are looking for a way to not just bounce back, but bounce forward in 2021. And this includes the financial services industry and fintech sector....
by Andrew Herkert | Jan 6, 2021 | Whiteboard Video
Visuals are crucial to a successful video, but without the right voice to deliver your message, you won’t get the maximum engagement—and retention—that you need. And if your voiceover is truly a wrong fit, you’ll run the risk of distracting your audience and failing...
by Andrew Herkert | Jan 5, 2021 | Whiteboard Video
As we put 2020 in our rearview at long last, the pharmaceutical industry—like most industries—finds itself in a profoundly changed world in 2021. There might not be a way back to “normal,” but there will be a new normal. Now, the question for the...
