by Andrew Herkert | Jul 7, 2020 | Content Marketing, Content Trends, Whiteboard Video
With over half of marketing professionals worldwide naming video as the type of content with the best ROI, it’s no surprise that video marketing continues to rise in popularity. People watch more videos than ever before. YouTube is the second most popular search...
by Andrew Herkert | Jul 2, 2020 | Visual Storytelling, Whiteboard Video
Content repurposing, or reusing existing content in new ways to reach a broader audience, is a great way to release quality messages with minimal cost. The old adage about not fixing that which isn’t broken comes to mind; if your content is strong, don’t...
by Andrew Herkert | Jun 25, 2020 | Visual Storytelling, Whiteboard Video
More and more organizations recognize the value of visual storytelling in their marketing, communications, and other functions. Increased use of the approach has led to the emergence of some very interesting trends. As with any style or mode of work, the proliferation...
by Andrew Herkert | Jun 24, 2020 | Whiteboard Video
Entrepreneur Coach Michael Noice wants us to understand creativity as the single largest determiner of success in the modern era. In contemporary business, “winning is not about being bigger, richer, or working harder than the competition. Increasingly,...
by Andrew Herkert | Jun 19, 2020 | Whiteboard Video
5 ways to Incorporate Creative Content into L&D You know the Learning and Development team plays a vital role. They’re intrinsic when it comes to attracting a prospective employee, retaining that employee and keeping them actively motivated and engaged. They’re a...
by Andrew Herkert | Jun 18, 2020 | Whiteboard Video
In our continuing series of Profiles in Communication, we look for masters of visual storytelling and crafting messages. So far, we’ve looked at creators whose work spanned decades, and whose output created a clear roadmap of their style and design preferences over...
