by Andrew Herkert | Apr 22, 2020 | Visual Storytelling, Whiteboard Video
In most discussions of visual storytelling, the audience features heavily. After all, you can’t tell a visual story if you don’t know how the visuals are going to be perceived by your audience. In the business world, communications can’t run the risk of...
by Andrew Herkert | Apr 21, 2020 | Whiteboard Video
One of the best things about content marketing is its ability to reach people in a different way than traditional marketing. Whether it’s through a personal touch, an educational or entertaining story, or more, content marketing focuses on providing valuable and...
by Andrew Herkert | Apr 9, 2020 | Scriptwriting, Whiteboard Video
Topics that are highly complex, dry, or technical can bring a special challenge to writers. It can be difficult to write a video script that turns normally unengaging subject matter into a successful video. How can you rise above this challenge and write a...
by Andrew Herkert | Apr 8, 2020 | Visual Storytelling, Whiteboard Video
Visual storytelling in marketing is an approach that’s being used and consumed more than ever before. When you tell a story visually, your script isn’t the only thing talking. It is important to consider how you choose images in visual storytelling. Your choices...
by Andrew Herkert | Apr 7, 2020 | Whiteboard Video
Nothing to See Here In our world of omnipresent cameras and social media, a rejection of visual storytelling (or visuals for any reason, really) is often met with frustration. We know the power of visual storytelling, from everyday conversations to business...
by Andrew Herkert | Mar 31, 2020 | Whiteboard Video
It’s natural to think of cinema and video when you think of visual storytelling. Americans consume an average of 5,000 films in their lifetimes. We spend half of our time on mobile devices consuming videos. At TruScribe, we understand and celebrate the power of...
