by Andrew Herkert | Jun 3, 2020 | Whiteboard Video
A Powerful Case Study in Visual Messaging In 1942, the makeup and goals of the American workforce were undergoing a change unlike anything seen since perhaps World War I. American men were absent from their production and assembly jobs as they fought to defeat...
by Andrew Herkert | May 28, 2020 | Content Marketing, Content Trends, Whiteboard Video
If you’re thinking that video is a part of everything these days, well, you’re right. Video has been, and will continue to be, immensely popular; YouTube would not be the world’s second largest search engine if this weren’t so. So how does video fit into sales? What...
by Andrew Herkert | May 26, 2020 | Whiteboard Video
For ages, thinkers around the world have marveled at the paradox of making simple, straightforward content. Steve Jobs once opined that “Simple can be harder than the complex”. And Blaise Pascal famously opened a letter with “I’m sorry I wrote you such a long letter;...
by Andrew Herkert | May 20, 2020 | Whiteboard Video
Nine times out of ten, collaboration makes a tough project feasible and a good project great. There might be the rare occasion where too much collaboration leads to project slowdown or other hiccups. But overwhelmingly, the best client/production company...
by Andrew Herkert | May 19, 2020 | Whiteboard Video
How do you judge the quality of a whiteboard video? At TruScribe, our criterion is simple. Does the video grab and hold viewers’ attention, and leave them with its message firmly lodged in their memories for later action? We call a video’s attention-getting...
by Andrew Herkert | May 14, 2020 | Visual Storytelling, Whiteboard Video
In Franco Bertoni’s book titled Minimalist Architecture he describes the concept saying it aspires “to strip everything down to its essential quality and achieve simplicity.” Modern minimalist architecture is often characterized with white elements, open spaces, and...
