by Andrew Herkert | Apr 29, 2020 | Scriptwriting, Whiteboard Video
Often, the hardest script to write is one for an unknown audience. You frequently have no way to gauge interests, desires, or demographics. So your video will be something of an educated guess at what your audience wants to see. When writing a business to business...
by Andrew Herkert | Apr 28, 2020 | Scriptwriting, Whiteboard Video
So, you’ve decided to write a whiteboard video. Great call! You’re well on your way to sending your message in a more engaging and retainable way. But before you dive in, take a few moments to think about what makes whiteboard different from other types...
by Andrew Herkert | Apr 22, 2020 | Visual Storytelling, Whiteboard Video
In most discussions of visual storytelling, the audience features heavily. After all, you can’t tell a visual story if you don’t know how the visuals are going to be perceived by your audience. In the business world, communications can’t run the risk of...
by Andrew Herkert | Apr 21, 2020 | Whiteboard Video
One of the best things about content marketing is its ability to reach people in a different way than traditional marketing. Whether it’s through a personal touch, an educational or entertaining story, or more, content marketing focuses on providing valuable and...
by Andrew Herkert | Apr 9, 2020 | Scriptwriting, Whiteboard Video
Topics that are highly complex, dry, or technical can bring a special challenge to writers. It can be difficult to write a video script that turns normally unengaging subject matter into a successful video. How can you rise above this challenge and write a...
by Andrew Herkert | Apr 8, 2020 | Visual Storytelling, Whiteboard Video
Visual storytelling in marketing is an approach that’s being used and consumed more than ever before. When you tell a story visually, your script isn’t the only thing talking. It is important to consider how you choose images in visual storytelling. Your choices...
