by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Aug 11, 2022 | Whiteboard Video
As a producer for a whiteboard video production company, I occasionally come across questions from clients who expected their whiteboard video to look a little… different than the final product. Sometimes they thought they’d see the sort of “standard” animation style...
by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics. Today, we turn our attention to our favorite subject: video. Join us for a look at the top trends in...
by Andrew Herkert | Aug 9, 2022 | Whiteboard Video
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program. A video series is a different type of content, with different potential audiences and messages. So what...
by Andrew Herkert | Jul 26, 2022 | Visual Storytelling, Whiteboard Video
What is it about whiteboard video that makes it so effective? At TruScribe, we can answer that question in a variety of ways. It is, after all, what we do. But in this piece, we decided to zero in on five of the key strengths of whiteboard...
by Andrew Herkert | Jul 21, 2022 | Whiteboard Video
Get your Message Across with Simplicity, Specificity, and… Brutalism What’s the first image that comes to mind when you think of a government building? What about an old university structure? Or an aging housing complex? If you live in Europe or...
