by Erik Ellingsen | Jan 16, 2026 | Content Marketing, Creativity in Business, Culture & Orientation, Scribology, Visual Storytelling, Whiteboard Video
Explainer videos can do one thing faster than almost any other marketing asset. They can make a complex offer feel simple. That matters even more in California, where your audience is busy, comparison shopping is ruthless, and “good enough” content gets ignored. But...
by Jim Herkert | Jan 7, 2026 | Scriptwriting
Great visuals grab attention, but strategic scripting is what makes B2C explainer videos truly effective. Most B2C explainer videos fail because they prioritize visuals over clear, strategic messaging. Stunning animation alone cannot engage viewers or drive...
by Jim Herkert | Dec 17, 2025 | Content Marketing, Internal Communications, Scribology, Training & Development, Whiteboard Video
Help your teams learn, remember, and apply vital concepts with Scribology-based custom whiteboard videos. Key takeaways: Most training sessions are forgettable because they feature text-heavy slides and other traditional materials that fail to engage learners. Custom...
by Jim Herkert | Dec 3, 2025 | Medical, Medical & Pharmaceutical, Scribology, Whiteboard Video
Help internal teams, end-users, and regulators understand your innovation with clarity and confidence. Key takeaways: Clear communication is essential for successful medical product rollouts. Medical explainer videos help bridge the gap between complex science and...
by Jim Herkert | Nov 26, 2025 | Medical, Visual Storytelling, Whiteboard Video
Healthcare explainer videos help patients understand and act with confidence. Key takeaways: Text-heavy materials overwhelm and confuse patients. Healthcare explainer videos simplify complex topics and improve understanding. Scribology-based video production enhances...
by Jim Herkert | Nov 19, 2025 | Whiteboard Video
Key takeaways: Transparent animated explainer video pricing gives you clarity and control over your budget With transparent pricing, HR leaders can avoid unexpected costs and misaligned expectations Transparent explainer video pricing should reflect the entire...
