by Andrew Herkert | Feb 15, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
When it comes down to it, the most memorable parts of any narrative will almost always be the characters and the message. Plots, or the series of events that we see our characters experience, give us a window into their personality, and give the message a reason...
by Andrew Herkert | Feb 3, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
There are lots of good tips on how to select the best voiceover talent to read your script, and others on how to get the best out of that talent once you’re in session, but today, we’re going to be focusing on the step that comes first: writing your script with...
by Andrew Herkert | Feb 10, 2021 | Content Trends, Products and Services, Scriptwriting, Whiteboard Video
In business and in everyday life, all of us occasionally struggle to communicate the ideas that mean the most to us. When a listener isn’t engaging with something we find exciting, important, or novel, it can be disheartening—especially when the topic is a major...
by Andrew Herkert | Apr 29, 2020 | Scriptwriting, Whiteboard Video
Often, the hardest script to write is one for an unknown audience. You frequently have no way to gauge interests, desires, or demographics. So your video will be something of an educated guess at what your audience wants to see. When writing a business to business...
by Andrew Herkert | Apr 28, 2020 | Scriptwriting, Whiteboard Video
So, you’ve decided to write a whiteboard video. Great call! You’re well on your way to sending your message in a more engaging and retainable way. But before you dive in, take a few moments to think about what makes whiteboard different from other types...
by Andrew Herkert | Apr 9, 2020 | Scriptwriting, Whiteboard Video
Topics that are highly complex, dry, or technical can bring a special challenge to writers. It can be difficult to write a video script that turns normally unengaging subject matter into a successful video. How can you rise above this challenge and write a...
