by Andrew Herkert | Apr 28, 2020 | Scriptwriting, Whiteboard Video
So, you’ve decided to write a whiteboard video. Great call! You’re well on your way to sending your message in a more engaging and retainable way. But before you dive in, take a few moments to think about what makes whiteboard different from other types...
by Andrew Herkert | Apr 9, 2020 | Scriptwriting, Whiteboard Video
Topics that are highly complex, dry, or technical can bring a special challenge to writers. It can be difficult to write a video script that turns normally unengaging subject matter into a successful video. How can you rise above this challenge and write a...
by Andrew Herkert | Oct 3, 2019 | Scriptwriting, Visual Storytelling, Whiteboard Video
We’ve all heard that tiresome (yet true) trope: a picture is worth a thousand words. And we all believe it, right? Why, then, when it comes to marketing, advertising, animation and associated media, are we so quick to add more images, or more complexity to our...
by Andrew Herkert | Aug 2, 2019 | Scriptwriting, Whiteboard Video
Writing a script for an explainer video, including informational and marketing videos, can be nuanced, but it doesn’t have to be complicated. Your message has to be front and center and form the driving force behind the video. You’re writing to tell a story. Your...
by Andrew Herkert | Mar 28, 2019 | Scriptwriting, Whiteboard Video
Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience....
by Andrew Herkert | Feb 20, 2019 | Scriptwriting, Whiteboard Video
Communication doesn’t always come naturally. We’ve all been there – in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the...
