by Andrew Herkert | Oct 3, 2019 | Scriptwriting, Visual Storytelling, Whiteboard Video
We’ve all heard that tiresome (yet true) trope: a picture is worth a thousand words. And we all believe it, right? Why, then, when it comes to marketing, advertising, animation and associated media, are we so quick to add more images, or more complexity to our...
by Andrew Herkert | Aug 2, 2019 | Scriptwriting, Whiteboard Video
Writing a script for an explainer video, including informational and marketing videos, can be nuanced, but it doesn’t have to be complicated. Your message has to be front and center and form the driving force behind the video. You’re writing to tell a story. Your...
by Andrew Herkert | Mar 28, 2019 | Scriptwriting, Whiteboard Video
Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience....
by Andrew Herkert | Feb 20, 2019 | Scriptwriting, Whiteboard Video
Communication doesn’t always come naturally. We’ve all been there – in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the...
by Andrew Herkert | Aug 6, 2016 | Scriptwriting, Whiteboard Video
In these days of 24/7 connection and mobile everything, the impact of videos on sales and marketing is a no-brainer for marketers and sales reps. The question now is – how do you write a compelling whiteboard video script? That of course depends on your product...
by Andrew Herkert | Jun 2, 2015 | Scriptwriting, Whiteboard Video
Many of our customers need to deliver their content to multiple national and cultural audiences. Traditional methods of translating video content can be limited in effectiveness and even distract the audience. Lowering engagement can diminish retention and follow-up...
