MobCon 2013 recently came and went. TruScribe was thrilled to participate in the conference.
The second annual Mobile Conference, based in Minneapolis, is dedicated to the development and promotion of the emerging mobile industry. Presentations and vendors were there to help attendees understand the landscape as well as optimize their business offerings for mobile users and developers.
Our business development team was on the scene, presenting a content solution. This is one of the main themes of the conference. Once you’ve got a mobile application for your business, what do you do with it next? How do you drive sales, or encourage users to flock to your landing page and click the download button? We’re maybe a little biased, but we believe scribed videos are a fitting solution. We are positioned to fill some of the massive needs mobile developers and businesses have for content, and we were really excited for the chance to network and interact with this burgeoning market.
MobCon itself was filled with fantastic presenters, and it quickly became apparent a just how ubiquitous mobile has become. Mark Renshaw, Patrick Venetucci, and Dean DeBiase had a tremendous panel on how the mobile age is about putting people first and tech second. This talk highlighted some of the pervasiveness of mobile and how can lend itself to misapplication. Those three had a great message about not forgetting the human element as mobile explodes onto the scene.
Overall, we were extremely pleased with the experience, and as co-sponsors of MobCon 2013, we couldn’t have been more excited for the turnout. Our booth garnered a lot of foot traffic, and the uniqueness of our offering was a huge advantage for us.
In the near future, we should be able to integrate the mobile technologies of some vendors in our collateral: a huge plus for the MobCon experience, and it provided a level of synergy by indicating how mobile technology and user interface is the future of the market. By using Storyworks OnDemand app, we had out content delivery mechanism to present TruScribe videos to potential clients, boosting the appeal of both services to industry leaders. The app itself is considered a digital briefcase, using cloud-based storage for business meetings and transactions. We use it because it’s faster than loading YouTube every time we want to share one of our videos in a sales meeting. In a cool twist of synergy, Storyworks showcased our videos to demonstrate their app.
While we appreciate all these key demos MobCon neatly hit, it would have been nice if certain conversations were more geared toward content and its generation. All the technology, platforms, and applications are wonderful, and we liked having this forum to explore and connect with next generation developers and great thinkers. But for us, the content is the whole point of all the technological advancement. A conversation on content would have fit right into our wheelhouse.