Key Takeaways
- Choose a provider that uses neuroscience and behavioral psychology to enhance engagement and retention.
- A strong script is the foundation of a great explainer video. Ensure your provider collaborates on messaging to simplify complex ideas.
- A structured workflow keeps projects on time and on budget. Transparency is key.
- Your video should align with your brand and messaging needs. Choose a partner that values co-creation.
- Avoid bargain services that prioritize price over quality. Great explainer videos require strategy and expertise.
5 Tips for Hiring a Professional Explainer Video Service for Your Business
A bad explainer video is like a GPS that gives you the wrong directions: confusing, frustrating, and a waste of time. But a great explainer video? It’s a game-changer. It simplifies complex ideas, grabs attention, and drives real results. The challenge? Finding the right team to create it. With so many options out there — agencies, freelancers, DIY tools — it’s easy to end up with a video that looks cool but doesn’t actually work.
So how do you hire an explainer video service that delivers clarity, engagement, and ROI? In this guide, we’ll share five crucial tips to help you hire a professional explainer video service that meets your needs, delivers high-quality content, and ensures your investment pays off.
1. Look for a Science-Backed Approach
A compelling explainer video needs to be more than just about cool animations. It needs to share your message in an engaging way that will stick with your audience. That’s why you should look for a service that understands the science of visual storytelling.
What to Ask the Provider
- Do you use any science-backed techniques to enhance audience engagement?
- How do you ensure viewers retain and act on the information presented?
- Can you explain your creative process and how it maximizes engagement?
Pro Insight
The best explainer video services leverage science to create content that resonates. Be wary of providers that only focus on flashy visuals without considering cognitive impact, because an explainer video that looks good but doesn’t work is a wasted investment.
At TruScribe, we use Scribology, a method rooted in neuroscience, behavioral psychology, and visual storytelling techniques. This approach ensures that our explainer videos are engaging and optimized for memory retention and audience impact.
2. Assess Their Scriptwriting Expertise
A strong script is the foundation of a powerful explainer video. The visuals bring the message to life, but if the script is unclear, unfocused, or boring, your video won’t deliver the results you’re looking for.
The best video production teams have experienced scriptwriters who are experts at translating complex ideas into concise, compelling narratives that capture attention and drive action.
What to Ask the Provider
- Do you help with script development, or do I need to provide my own?
- How do you ensure the script aligns with my brand voice and objectives?
- Can you share examples of past scripts you’ve written?
Pro Insight
A professional explainer video company should collaborate with you on the scriptwriting process. Look for a team that asks questions, refines messaging, and simplifies complex topics to ensure your video is engaging and effective.
At TruScribe, we know that a great script is the backbone of an effective explainer video. Our team collaborates with you to refine your message, ensuring it’s clear, engaging, and perfectly aligned with your brand voice.
3. Evaluate the Production Process
Creating a high-quality explainer video requires a structured, proven production process. Without a clear workflow, you might experience delays, unexpected costs, and miscommunication. This could be an unfortunate waste of your time and money.
What to Ask the Provider
- What does your production process look like?
- How long does the typical project take?
- How do you handle revisions and feedback?
Pro Insight
The best explainer video companies have a repeatable, transparent process that keeps projects on track. If a provider can’t clearly explain their workflow or guarantee deadlines, consider it a red flag.
At TruScribe, we follow a five-step production process to ensure efficiency and transparency:
- Scriptwriting: Crafting a clear and compelling message
- Audio Recording: Professional voiceover to bring the script to life
- Storyboarding: Visualizing the narrative through sketches and design
- Production: Bringing everything together with animation
- Post-Production: Fine-tuning, editing, and optimizing for delivery
4. Prioritize Flexibility and Collaboration
Your explainer video should feel authentic to your brand, not a cookie-cutter animation with generic messaging. That’s why it’s essential to find a provider that is flexible, open to collaboration, and willing to adapt to your unique needs.
If you have strict brand guidelines, specific messaging requirements, or unique creative preferences, make sure the company you choose can accommodate them. A rigid, one-size-fits-all approach won’t serve your business well.
What to Ask the Provider
- How flexible are you with revisions and feedback?
- Can you adapt to specific brand guidelines and tone?
- Do you involve clients in the creative process?
Pro Insight
The best explainer video services balance their expertise with your vision. Look for a partner who listens, collaborates, and refines the content to align perfectly with your brand.
At TruScribe, we believe your explainer video should be as unique as your brand. Our collaborative approach ensures flexibility, allowing us to adapt to your guidelines, messaging, and creative vision while applying our expertise for maximum impact.
5. Look for Proven Results and Work Examples
Before hiring any explainer video service, check their track record. A professional company should be able to provide:
- Client testimonials
- Portfolio examples
- Case studies with measurable results
If a provider can’t show proof that their videos have helped businesses achieve their goals, that’s a major red flag.
What to Ask the Provider
- Can you provide case studies of past work?
- What industries have you worked with?
- Do you have data on engagement rates or conversions from previous videos?
Pro Insight
The best explainer video companies track their impact and provide real-world examples of success. If a provider can’t demonstrate how their work delivers results, proceed with caution.
At TruScribe, we let our results speak for themselves. With a proven track record of success, we provide case studies, testimonials, and real-world metrics to show how our explainer videos drive engagement and deliver measurable outcomes.
Bonus: Avoid These Common Pitfalls
When choosing an explainer video service, avoid these common traps:
- Going for the cheapest option: Budget services on platforms such as Fiverr or Upwork often sacrifice quality for cost. A poorly made video won’t deliver ROI.
- Ignoring scriptwriting expertise: Even the best animation can’t fix a weak script. Make sure your provider helps with messaging clarity.
- Choosing a company with no industry experience: If your video involves HR benefits, corporate training, or B2B messaging, work with a provider who understands those audiences.
- Skipping the strategy: A great explainer video should drive engagement and action. Choose a provider that focuses on measurable results.
Final Thoughts: Set Your Business Up for Success
Hiring the right explainer video service is a game-changer for your business. Whether you’re communicating complex benefits or total rewards info, introducing a new product, or educating your audience, a well-made explainer video can simplify, engage, and convert.
At TruScribe, we combine science-backed storytelling, expert scriptwriting, and a proven production process to create videos that get results.
Want to make your message unforgettable? Let’s talk.