Whiteboard animation videos are one of the preferred ways to communicate complex ideas. Whether you’re explaining a new product, training employees, or delivering a compelling sales pitch, TruScribe whiteboard videos keep viewers hooked.
We’ve spent more than a dozen years refining our process. As award-winning experts, we create videos that make you look great, delivered on time and within budget. But how exactly do we turn a vague idea to a polished, impactful final cut? Let’s dive into the process!
Step 1: The Script – The Foundation of Everything
Ever heard the phrase “garbage in, garbage out”? A weak script leads to a weak video. That’s why we start by crafting a script that’s clear, concise, and compelling.
Brevity is key. Whiteboard videos are typically between one and three minutes long, meaning every word must serve a purpose. There’s no room for fluff. Every word is carefully chosen to ensure it drives the message forward.
Complex ideas are broken down into small, digestible pieces, ensuring that viewers not only understand the message but also remember it. By using storytelling, simple language, and a logical flow, a well-crafted script transforms even the most complicated topics into compelling narratives.
The script should feel natural and conversational. If a line sounds awkward when spoken aloud, it won’t resonate with the audience. The best scripts mimic everyday speech, making the content easy to follow and engaging.
Our process starts with a deep dive discovery session where we ask:
- Who’s your audience?
- What’s the main takeaway you want them to remember?
- What tone best fits your message and your brand?
We then craft a narrative that keeps viewers engaged from start to finish.
Scribology, TruScribe’s proprietary approach to whiteboard animation videos, is key to the process. By combining neuroscience, psychology, and storytelling, we craft scripts that demand attention, engage audiences, and drive action.
Step 2: The Voiceover – Finding the Perfect Tone
Now that we have a solid script, it’s time to bring it to life with the right voice. The right voice shapes how the audience perceives and connects with the message. Consider a video about financial investments. A narrator who sounds overly energetic or playful could undermine credibility, while a dull, robotic voice might make even the most innovative tech product feel lifeless. A Harvard Business Review study found that people are more likely to trust and remember information when it’s delivered with clarity and confidence.
At TruScribe, we carefully match voice to message to ensure the right tone for every audience.
- Warm and friendly voices create an approachable feel, ideal for training videos, HR communications, and customer engagement.
- Professional and authoritative voices establish trust, making them perfect for financial, legal, or healthcare content.
- Upbeat and engaging voices add energy and excitement, keeping viewers hooked in marketing, sales, and high-energy explainer videos.
Carefully selecting the right voice helps our videos better inform, connect, persuade, and resonate with your audience. Our goal is to have your audience not only understand your message, but connect with it on an emotional level.
Step 3: The Storyboard – Turning Words into Visuals
The storyboard is the blueprint of the video. Here, our artists sketch out the key visuals that will be hand-drawn in the final animation. At this stage, we also identify key focal points, using techniques such as color accents and movement direction to guide the viewer’s attention.
A well-structured storyboard helps:
- Align visuals with the voiceover
- Create a logical flow of information
- Ensure that the final animation effectively supports the message
People process visuals 60,000 times faster than text. That’s why clear, strategic illustrations make whiteboard videos so effective.
Step 4: Production – Bringing the Art to Life
Now, it’s time for the magic! Our professional artists begin hand-drawing the visuals while capturing the process on video.
Unlike AI-generated or templated animations, our whiteboard animations are completely handcrafted. This ensures:
- Authenticity: There’s no cookie-cutter graphics with us
- Engagement: Our hand-drawn motion keeps viewers watching
- Focus Control: Our strategic use of color and movement directs attention
Every stroke is drawn with purpose and intent, reinforcing key messages while keeping distractions to a minimum. By combining human artistry with neuroscience-backed techniques, our process ensures that each video looks good and effectively shares your message.
Step 5: Post-Production – The Final Touches
Once the visuals are drawn and captured, the final step is polishing the video to perfection. This stage is where everything comes together — script, illustrations, timing, color, and sound — to create an enjoyable and engaging experience for the viewer.
First, we fine-tune editing and timing, ensuring that every visual element is perfectly synchronized with the voiceover for smooth, natural pacing. Next, we add strategic color accents, using pops of color to direct focus and emphasize key points without overwhelming the simplicity of the whiteboard style. Finally, we incorporate music and sound effects, enhancing engagement while maintaining clarity and balance.
At TruScribe, our meticulous post-production process ensures that every video we create is not just visually compelling, but also strategically crafted for maximum impact and retention. This gives us the confidence to offer a money-back guarantee if you don’t receive at least a 200% return on your project that follows the TruScribe production process.
The Science Behind Whiteboard Animation’s Effectiveness
Whiteboard animation videos are a powerful way to communicate ideas, backed by neuroscience and psychology to boost comprehension and retention. A recent study looked at two key elements that make whiteboard videos so effective: progressive drawing (where illustrations unfold in real-time) and narrative context (telling a story as the visuals appear). Researchers found that combining these elements significantly improved learning, leading to better retention and a stronger ability to apply the information. In short, the dynamic, storytelling nature of whiteboard animations keeps viewers engaged, making complex topics easier to understand and remember.
This all comes down to the way our brains process information. Let’s break down the key reasons why whiteboard animation grabs attention and helps ideas stick.
- The Picture Superiority Effect
Humans are naturally inclined to remember visuals more effectively than text alone. This phenomenon, known as the Picture Superiority Effect, suggests that combining relevant visuals with information can significantly enhance recall. Research indicates that when audio and visual elements are combined in a video, information retention after 72 hours can reach up to 65%, compared to 10% for audio alone and 35% for visual alone. - Hand-Drawn Motion Captivates Attention
The dynamic nature of hand-drawn illustrations in whiteboard videos plays a crucial role in capturing and maintaining viewer attention. The continuous motion of the artist’s hand drawing the visuals guides the viewer’s focus, creating a sense of anticipation and engagement. This method leverages the brain’s natural response to motion, effectively directing attention to key messages. - The Power of Simplicity
Whiteboard animations employ simple, high-contrast visuals that reduce cognitive load, allowing viewers to concentrate on the core message. By eliminating unnecessary details and focusing on clear imagery, these videos facilitate better comprehension and recall. This minimalist approach aligns with the Coherence Principle in multimedia learning, which emphasizes that people learn better when extraneous information is excluded.
TruScribe’s Not-So-Secret Weapon: Scribology
At TruScribe, we’ve developed a proprietary methodology called Scribology, which combines art and science to create hand-drawn videos and graphic recording experiences that effectively capture and retain audience attention. Scribology is grounded in principles of neuroscience and behavioral psychology, ensuring that our content not only engages viewers but also enhances message retention.
Key principles of Scribology include:
- Message & Story: Crafting a clear and compelling narrative is central to effective communication. By focusing on a strong message and storytelling, we ensure that the content resonates with the audience.
- Attention: Utilizing motion and surprise elements in hand-drawn content grabs and maintains viewer attention, leveraging the brain’s natural tendencies to notice movement and novel stimuli.
- Retention: Combining voice and visuals enhances information retention. Studies have shown that when audio and visual elements are synchronized, retention rates can increase significantly.
By integrating these principles, Scribology ensures that whiteboard animations are not only visually appealing but also strategically designed to maximize audience engagement and information retention.
Real-World Applications of Whiteboard Animation Videos
Employee Training
Whiteboard animation videos have proven to be highly effective in enhancing employee training programs. The visual and auditory combination aids in better retention and understanding of complex information.
Marketing & Sales
Incorporating whiteboard animation videos into marketing strategies can significantly boost engagement and conversion rates.
Internal Communication
Whiteboard animation videos simplify complex messages, making them ideal for internal communications. They can effectively convey policy changes, company updates, or procedural instructions, leading to better employee comprehension and reduced inquiries.
Healthcare and Patient Education
In the healthcare sector, whiteboard animation videos are used to educate patients about medical procedures, treatment options, and health management strategies. Their simplicity helps in breaking down complex medical information into understandable content.
Check out our examples here: TruScribe Gallery
Your Whiteboard Animation Video, Done Right
At TruScribe, we’ve helped more than a thousand clients transform their ideas into compelling, high-impact visuals. Let’s explore how we can do the same for you. Request a quote today.