We all outgrow…into things. Children outgrow their clothes, teenagers – hugs in front of friends, adults – the home they grew up in, college habits, and so on. At some point, we start growing into things. We grow into our careers, the families we create, lasting friendships. Businesses and startups can be like this too.
We outgrow the garage “HQ”.
We outgrow the single suite in the business complex.
We outgrow the free version of software.
We outgrow the brand-new start-up attitude.
Then we start to grow into our processes and philosophies, culture and management style.
We grow into benefits packages and supporting families.
We grow into our partnerships and client relationships.
We outgrow our beginnings and grow into things that we never could have imagined at the outset.
So, What’s New at TruScribe?
There have been some significant changes at TruScribe that we are expressing through:
- a new website (you’re here, take a look around.)
- new logo (our big logo change!)
- and a new message (which is at the heart of all this)
We outgrew the old ones some time ago, so we needed to find a better fit for us now and had some room for where we’re growing.
Growing Into How Our Clients See Us.
Some time ago we started asking our clients about their perception of what we do for them. You see, we have grown accustom to unsolicited “thank you!” emails expressing joy over the project, the process, or the results, everything you want to hear. So when we asked them to tell us about our value to them, we expecting them to praise the videos we create and our Scribology method and how fun the process is. What we learned is that an overwhelming majority of our clients who responded, said that they viewed us as a “partner” rather than a vendor.
Drawing Beyond the Whiteboard.
We’ve always seen and positioned ourselves as a leader in whiteboard video, and while that’s true, it’s not our whole story. Using our markers to visualize what’s otherwise unseen, we’ve helped our clients present clear vision, express new ideas, shape company culture, demonstrate safer choices, supporting growth in their organizations. And that’s our focus, helping our clients change the way people see, think, act – with our markers, on and off the whiteboard.
We’ll share more about these changes in the coming weeks and months here, LinkedIn and more visually on Instagram, but we’re more interested in talking to you about your goals for 2019.
If you’re a client or partner, you know most of this story, but you may not have seen the new website and our new look. We hope you like it! If you’re looking for a partner to help you visualize your story, summon forth new ideas, or create a clear vision of your path forward, take a look around website.
TruScribe visualizes words, ideas, and stories to change how people see, think, and act. If you have a project in mind or want to learn more, get in touch.