Blogs
Why Isn’t My Whiteboard Video Animated?
Why isn’t your whiteboard video animated? The short answer is that we want your video to be as effective as possible, and animation limits that.
Fall Video Marketing Trends
Sometimes it’s good to follow the crowd, and rarely is this more true than with successful marketing trends. As 2022 gets underway proper, those trends are providing some great guidance on how to reach your target audience, in the way they want to be reached.
What is a Video Series?
When TruScribe and other video content creators talk about a video series, we’re not referring to a series of Hollywood films, or a television program. A video series is a different type of content, with different potential audiences and messages. So what...
Visuals: Driving Beliefs and Myths
Why do people believe weird stuff? Is it an innate trait? Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind? Or is something else at play?
The Process of Creativity and Innovation
The process of creativity and innovation can be learned and applied to every aspect of your business. These tips will help your team grow and innovate.
Metaphors and More: How Image Types Affect a Script
While there are few “never” situations with imagery, today we look at these types of visuals as they affect a script—the same script.
Five Advantages of Whiteboard Storytelling
Human hand, strong synchronization, simple designs, great audio, and a compelling medium are some reasons why whiteboard video is effective.
Simplicity in Design
As a case study, brutalism helps us think about the value of simplicity in design. There’s a reason the style was popular, and might be coming back. You can communicate a lot of messages by employing simple visual design.
Adapting to Change: The Cinema Case Study
Dark social channels aren’t some kind of sinister plot—they’re the channels that see over 80% of brands’ outbound sharing. It’s time to develop a dark social strategy and take advantage of… the dark side!