Scribology is science + art
Scribology is our content methodology and it’s the heart of everything we do. TruScribe creates content you can count on to be effective, engaging and memorable.
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We looked to science to make our videos stick
When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. Our clients need their videos to make an impact: to train employees, to educate about a new service, to explain a complicated process.
After consulting neuroscience and psychology research, content studies, and conferring with experts about the brain, we identified what worked and why. We call those principles “Scribology.”
Over time, we have developed 12-ish principles. The –ish speaks to TruScribe’s collaborative and iterative nature: we apply the most relevant principles to each project we work on.
The core of Scribology
These principles are a way for us to discuss our methods with our clients, in alignment with their goals.
Motion
Motion is a natural component of scribe media, one which appeals to the “lizard brain” instincts in all of us to keep watching and identifying what is being drawn.
Surprise
If we can surprise the viewer with unexpected images, their brain releases dopamine, further enhancing a viewer’s curiosity and keeping their attention longer.
Voice
Using top notch voice talent conveys your message in a familiar and effective manner and frees your eyes for a second channel to receive information.
Visuals
Syncing visuals with audio is proven to boost retention potential from 10% all the way up to 65%. Reaching this high sync requires intentionality and expertise in scribing.
6.5× better retention when voice and visuals are in sync
Content is more memorable when delivered in more than one mode. Voice plus visuals raises an audience’s retention rate from 10% after 72 hours to 65% after 72 hours.
The hand increases authenticity, providing a trusted guide through your story.
Scribology: the art and science behind every TruScribe video
Our 12-ish principles for turning information into content people pay attention to and remember.
- Why message and story come first
- How motion and surprise hold attention
- How syncing voice and visuals lifts retention from 10% to 65%
- Why the artist’s hand builds trust
Free PDFLet’s discuss how Scribology can help tell your story
Schedule a free consultation with a TruScribe expert and see how a whiteboard video turns a complex conversation into clear, confident action.