Storytelling is the key to strong comprehension and retention. TruScribe’s innovative philosophy, Scribology, blends neuroscience with visual storytelling to craft unforgettable training experiences for employees.
Key takeaways:
- Scribology combines visual storytelling and neuroscience to create engaging content that enhances information retention.
- Visual storytelling simplifies complex information, fosters emotional connections, and helps learners remember what they’ve learned.
- Ideal use cases include onboarding, HR communication, technology training, and customer service skills development.
- Customization is key—content should be tailored to the audience and aligned with specific learning objectives.
At TruScribe, we believe in the transformative power of storytelling—especially when paired with the insights of neuroscience. This is the heart of Scribology, our unique approach to crafting visual stories that turn complex ideas into simple, engaging, and memorable experiences.
Why? Because most people learn best when they can see, visualize, and emotionally connect with information. TruScribe’s whiteboard videos harness this principle, simplifying intricate concepts into easily digestible content that sticks with viewers long after they’ve watched.
This is the essence of Scribology: creating visual narratives that resonate, engage, and inspire.
When it comes to teaching complex ideas and concepts, few methods are as effective as visual storytelling. It turns information into an engaging, memorable experience, making learning not just easier but more enjoyable.
Here’s why visual storytelling works so well:
- Improves comprehension
Simplified visuals break down complex information into manageable, easily digestible formats. The brain processes visuals 60,000 times faster than text, making videos a powerful medium for improved comprehension.
For HR professionals, incorporating clear visuals into training materials can streamline onboarding processes and improve comprehension of intricate policies. Training materials that include visuals are 70% more likely to improve employees’ understanding compared to text-only content according to the American Management Association.
- Improves retention
Retention is critical in any learning scenario, and visuals significantly enhance this process. Studies show that people retain 65% of information paired with relevant images, compared to just 10% with text alone. Visual storytelling triggers dual coding—the simultaneous engagement of verbal and visual memory pathways—which strengthens recall.
For HR, this means employees are more likely to remember policies, procedures, or core company values shared during training.
- Increases engagement
Humans are wired to respond to visuals. Bright colors, dynamic images, and engaging designs naturally draw attention. Content with visuals is 94% more likely to be viewed than text-based content alone.
For example, when employee training materials incorporate visual storytelling, completion rates and engagement levels can increase significantly—up to 80% in some cases.
- Builds emotional connections
Visuals are particularly effective at sparking emotional responses, which in turn build stronger connections with the message. When a story resonates emotionally, it becomes more memorable. According to Harvard Business Review, emotionally compelling visuals and narratives can increase audience commitment to the content by up to 31%.
For HR professionals, this is critical in areas such as diversity and inclusion training, where empathy and emotional engagement are essential to drive understanding and change.
- Makes learning accessible
Every workforce is diverse, and so are their learning preferences. Visual storytelling accommodates auditory, visual, and kinesthetic learners. It’s particularly beneficial for individuals who struggle with text-heavy formats, including those with dyslexia or low literacy levels. The World Bank reports that nearly 774 million adults worldwide experience literacy challenges, making visual content a more inclusive approach to communication and training.
For HR, this inclusivity ensures equitable access to learning for all employees, fostering a more connected and competent workforce.
TruScribe’s hand-drawn whiteboard videos combine these benefits with compelling narration, creating stories that grab attention and keep audiences engaged. By leveraging storytelling principles, our videos make learning impactful and unforgettable.
Best practices for incorporating Scribology
Incorporating Scribology into your learning or communication strategy can transform complex ideas into engaging, memorable experiences. To ensure success, consider these key practices:
- Keep visuals clear and language concise: Simplicity is key. Use straightforward visuals and language that distill complex ideas into easily digestible formats. Avoid overwhelming your audience with unnecessary details.
- Leverage storytelling strategies: A great story follows a structure—buildup, arc, climax, and resolution. Use these elements to create an emotional journey that resonates with your audience.
- Tailor content to your audience: Every video or visual should align with your specific goals and target audience. Avoid heavy jargon and ensure the tone and content suit their needs and familiarity with the topic.
- Measure your success: Track metrics like content retention rates, employee satisfaction, and engagement to evaluate and refine your approach. Data-driven insights ensure your storytelling hits the mark every time.
By combining thoughtful content creation, an engaging format, and actionable feedback from your metrics, you’ll create visual storytelling experiences that effectively train, inform, and inspire audiences to retain essential information.
Scribology in Action: 4 Practical Applications
Scribology transforms corporate education and training by distilling complex information into engaging, memorable content through visual storytelling. Here are four examples of its implementation in corporate settings:
1. Onboarding
New hires can be overwhelmed with information in their first few days at a company. Instead of handing them a thick employee handbook to read through, try whiteboard videos, which can explain all the important information in a more efficient, effective way.
2. Human resources communication
Information about compliance, employee benefits, and workplace policies can be extremely complex and thus hard to teach. But using visual storytelling in HR, companies can rely on interactive, attention-grabbing visuals to help people understand what they’re supposed to do and know. For example, TruScribe helps companies explain their benefits offerings during open enrollment or walk through complex legislation by simplifying language and adding compelling visuals.
3. Technology and security training
New hires often face an overwhelming influx of information during their initial days. Whiteboard videos offer a streamlined alternative to traditional, text-heavy handbooks, delivering essential details in a concise and visually engaging format.
4. Customer service skills training
Customer service staff need guidance on how to represent the company, appropriate responses, and even script training. It’s critical that these employees are trained well and that they know exactly what’s expected of them for everyone to succeed in their roles.
Embrace the Power of Scribology
Integrating visual storytelling into your training and communication strategies is a game-changer. Hand-drawn whiteboard videos captivate attention, enhance information retention, foster emotional connections, and provide an inclusive learning experience for diverse audiences. By leveraging this approach, you can transform complex ideas into clear, engaging, and memorable narratives.
If you’re unsure where to begin, TruScribe is here to help. From expert scriptwriting to crafting dynamic whiteboard videos, we specialize in creating content tailored to your company’s unique training needs. Our proven methods drive better information retention and deliver the impactful learning outcomes your team requires. Check out our video video gallery for inspiration.
Contact TruScribe today and discover how our visual storytelling solutions can elevate your training programs, improve communication, and empower your workforce to thrive.