by Andrew Herkert | Jun 2, 2020 | Creativity in Business
Sam Seidel, Director of K12 Strategy + Research at the Hasso Plattner Institute of Design at Stanford (also known as the Stanford D.School), gets at the very heart of design thinking in education when he describes educators’ desire to meet student needs. “I’m...
by Andrew Herkert | May 21, 2020 | Creativity in Business
Design thinking isn’t a simple ergonomic exercise or another word for creativity. It’s a novel way of thinking that focuses on market research to keep the consumer’s needs in mind. It can be applied across functions in business, with numerous benefits to the firm...
by Andrew Herkert | Mar 5, 2020 | Creativity in Business
Adapt to new challenges with empathy and understanding Let’s say you’re tasked with implementing a new type of business software that your team will use daily. You’ve been told promising things like, “this will increase project efficiency,” or that it will...
by Andrew Herkert | Oct 1, 2019 | Creativity in Business
Ikea. Apple. GE. Fidelity. Nike. Aside from being globally recognized household names, can you guess what these companies (and many more) have in common? They’ve all made huge strides in their business by embracing design thinking as part of their marketing...
