Reaching Gen Z with Authentic Marketing

May 26, 2022 / Published in Creativity in Business, External Communications, Products and Services
Trying to reach Gen Z? Don’t let the media anxiety get you down—Gen Z has plenty of time for your messaging, if you reach out appropriately. It’s all about authenticity and experience, but what do those terms really mean? Read on to find out!

Customer Retention in 2022: More Important Than Ever

April 07, 2022 / Published in Content Trends, External Communications, Products and Services, Sales
How important is retaining your current customers, as opposed to acquiring new ones? In 2022, it’s crucial, and the recipe for success has changed.