Our Method
We love to draw. Every line directly supports your message. No extraneous doodles or flourishes. Sure, we’ll add other media when it adds value to the story. But we’re always making the complex simple and delivering that human heart/mind connection.
Our approach to storytelling is based on neuroscience. “Scribology” is our application of that research. It guides how we develop memorable stories that grab viewer attention.
Our Vision
We make communication more effective by expanding the way the world understands and retains ideas, situations, and opportunities.
Our Guarantee
We’ve delighted customers since our first video in January 2011. Our clients consistently provide positive feedback. This gives us the confidence to offer a money-back guarantee if you don’t receive at least a 200% return on your project that follows the TruScribe production process. Simply contact your TruScribe representative and we will write you a check for the value of our work.
Well-Crafted Process
From kickoff to video delivery, TruScribe’s video production process is effective, collaborative, and straightforward.
Speed
Even if your topic is highly complicated or
technical, our skilled artists will transform your message into a finished video in 20 working days. Even fewer days if it is expedited!
Collaboration
Every step of our production process is visible to you and whomever you designate through our online collaboration portal
- Make script comments
- Annotate each version of your drawings
- Review and comment on your video
Leadership
Andrew ‘AJ’ Herkert 
CEO & Co-Founder
Jim Herkert
COO & President, Co-Founder
Bessie Cherry
Interim Director, Operations & Marketing
What We Care About – Our Values
“Anyone who can only think of one way to spell a word obviously lacks imagination.” – Mark Twain
Blog
How Whiteboard Animation Videos Are Created: From Idea to Final Cut
Whiteboard animation videos are one of the preferred ways to communicate complex ideas. Whether you’re explaining a new product, training employees, or delivering a compelling sales pitch, TruScribe whiteboard videos keep viewers hooked. We’ve spent more than a dozen...
Whiteboard Animation Explainer Videos: A Guide for Medical and Biotech Communicators
Throwing information at your audience and hoping it sticks won’t work in the medical devices, biotech, or health and wellness industry. Your message needs to be clear, memorable, and compelling enough to drive action. This is true whether you're educating healthcare...
Why An Animated Video Creation Company Is Effective For Storytelling
HR professionals and corporate communicators constantly grapple with the challenge of breaking down complex topics, from benefits packages and compliance policies to company values and DEI initiatives. The problem? Today’s employees are drowning in information. This...