Our Method
We love to draw. Every line directly supports your message. No extraneous doodles or flourishes. Sure, we’ll add other media when it adds value to the story. But we’re always making the complex simple and delivering that human heart/mind connection.
Our approach to storytelling is based on neuroscience. “Scribology” is our application of that research. It guides how we develop memorable stories that grab viewer attention.
Our Vision
We make communication more effective by expanding the way the world understands and retains ideas, situations, and opportunities.
Our Guarantee
We’ve delighted customers since our first video in January 2011. Our clients consistently provide positive feedback. This gives us the confidence to offer a money-back guarantee if you don’t receive at least a 200% return on your project that follows the TruScribe production process. Simply contact your TruScribe representative and we will write you a check for the value of our work.
Well-Crafted Process
From kickoff to video delivery, TruScribe’s video production process is effective, collaborative, and straightforward.
Speed
Even if your topic is highly complicated or
technical, our skilled artists will transform your message into a finished video in 20 working days. Even fewer days if it is expedited!
Collaboration
Every step of our production process is visible to you and whomever you designate through our online collaboration portal
- Make script comments
- Annotate each version of your drawings
- Review and comment on your video
Leadership
Andrew ‘AJ’ Herkert 
CEO & Co-Founder
Jim Herkert
COO & President, Co-Founder
Bessie Cherry
Interim Director, Operations & Marketing
What We Care About – Our Values
“Anyone who can only think of one way to spell a word obviously lacks imagination.” – Mark Twain
Blog
Animation Explainer Videos Transforms Communication In 2025
Key Takeaways: Animation Explainer Videos Animation explainer videos simplify complex ideas, making them more engaging and easier to understand. TruScribe’s Scribology approach enhances retention, using neuroscience-backed techniques for maximum impact. Consistent and...
Explainer Video Creation Company Insights: Crafting Visual Stories
Key Takeaways: What Every Effeciant Explainer Video Creation Company Should Do Scriptwriting is the foundation of effective explainer videos, ensuring clarity, engagement, and emotional impact. TruScribe’s Scribology method leverages neuroscience to enhance audience...
Top Explainer Video Companies Can Effectively Boost Engagement
TruScribe combines neuroscience with Scribology to engage, inform, and boost retention. Key Takeaways: Top Explainer Video Companies Explainer videos are recognized as powerful tools for engaging audiences. TruScribe leads the field by employing innovative strategies...